What is Keratonics? • A professional-quality line with a full-range of products • Features UrbanScreen™ Complex • Contains unique, innovative and high-performance ingredients • Provides ultra-gentle cleansing, ultimate styling, and peak environmental, climate, and color protection • Promotes healthy hair with nourishing formulas • Formulated with EU-allergen-friendly fragrances
Who should use Keratonics? • Developed for those needing a high level of performance and protection • Perfect for color-treated and chemically processed hair • Men and women who are interested in professional-quality cleansing, repairing, conditioning, and styling
Keratonics™ Professional quality performance Safe and effective UrbanScreen™ complex protects hair from environmental stresses Color-treated-hair-friendly formulas Unique and innovative, high-performance, scientific ingredients Functional botanicals indigenous to six continents EU-allergen-friendly fragrances Current hair care products Basic daily care Safe and effective Botanicals Keratonics™ Difference
Keratonics™ Products • Safety tested • Dermatologist approved • Free of sodium lauryl sulfate, propylene glycol, dioxins • No added parabens • EU allergen friendly fragrances • Clinically tested • Features UrbanScreen™ complex
Endorsed by Dr. Epstein “These conditioners, shampoos, and styling products are designed for personal use, but they’re also designed for use in salons” “There are safe alternative ingredients, including a wide range of Japanese and worldwide botanical ingredients and blends”
What is UrbanScreen™? A proprietary matrix of • Environmental Protection Actives (EPA’s) • Global botanicals • Peptides • Color protection • Climate control By using products from each step of Keratonics™, you get the full benefits of UrbanScreen™.
EPAs(Environmental Protection Actives) • Polyamide-2, Polysilicone-15, Ethylhexyl Salicylate Color and environmental protection for the hair • Polysilicone-18 Cetyl Phosphate Heat protection for the hair • Powerful antioxidants Vitamins A, C, E • Foeniculum Vulgare (Fennel) Seed Extract Environmental protection • Hydrolyzed Algin Indoor pollution (poor lifestyle choices) protection
EPAs Color Protection Polysilicone-15 (P-15) • Protects hair strength • Extends color pigmentation of hair
EPAs Fight Against Oxidation Antioxidants • Improve physical appearance • Provide healthier-looking full, thick hair Camellia Sinensis (Green Tea) Leaf Extract Foeniculum vulgare (Fennel) extract Hydrolyzed Algin Astrocaryum murumuru butter Tocopheryl Acetate Saccharm Officinarum (Sugar Cane) Extract
EPAs Enviromental Protection • Neways utilizes standardized fennel extract for Superoxide Dismutase which is a powerful antioxidant • Provides enhanced daylight protection
EPAs Indoor Pollution Protection Hydrolyzed Algin • Defends skin against undesirable urban assaults and poor lifestyle habits.
Global Botanicals Sumptuous blend of botanicals indigenous to six continents • Healthy for your hair • Leaves it feeling clean and pristine
Global Botanicals Irvingia gabonensis (Wild Mango) butter, Helianthus annuus (Sunflower) extract blend • Wild mango from a tropical African tree • Provides conditioning • Protects hair from cold • Improves sensory properties of the hair
Global Botanicals Serenoa serrulata (Saw Palmetto) extract • Traditionally used by the ancient Mayan and Seminole tribes
Global Botanicals Lactobacillus/Phoenix dactylifera (Date) Fruit Ferment Extract • A staple food of the Middle East for millennia • Archaeological evidence shows date cultivation in eastern Arabia in 4,000 BC. • Consists of simple carbohydrates • Smoothes the cuticles and boosts the thickness of hair
Global Botanicals Astrocaryum murumuru Butter • Harvested from Brazilian palm species • Rich in vitamin A • Restores hair’s moisture barrier • Promotes radiant shine, extreme hydration, and protection
Global Botanicals Crambe abyssinica (Abyssinian) Seed Oil • Indigenous to the Mediterranean regions • Commonly known as Abyssinian mustard • Rich in fatty acids • Provides natural shine for a healthier appearance
Global Botanicals Carnauba Wax • Traditionally harvested from the legendary Brazilian “tree of life” • Firmest exotic natural wax • Infuses intense moisture
Global Botanicals Rhus Succedanea Fruit Wax (Japan Wax) • Native to Japan and China • A pale, yellow, firm wax obtained from the berries • Contributes moisture to hair • Also known as “Japan Wax”
Global Botanicals Centipeda Cunninghammi Extract (Old man weed) • Native to Australia • Rich history of traditional use by Aborigines • Natural soothing agent • Clinical study shows skin surface protection
Global Botanicals Apple Extract and Lemon Extract Blend • Used to condition the skin and hair
Super Phyto Peptides Hexapeptide-11 • Improves hair health Hydrolyzed Corn, Wheat, and Soy Proteins • Concentrated peptides • Conditions and strengthens hair
Color Protection Polysilicon-18 Cetyl Phosphate • Makes hair color last longer even after washing • Provides brilliant shine to hair • Provides a great wet and dry combability
Climate Control Protection from cold Irvingia gabonensis (Wild Mango) butter, Helianthus annuus (Sunflower) extract blend • Conditions hair • Protects hair against cold • Improves sensory properties of the hair
InnovativeHigh-Performance Ingredients • Silk-Derived Latherer and Conditioner • Foeniculum Vulgare (Fennel) Seed Extract • Super Phyto Peptides • Hexapeptide-11
What are Silk-DerivedLatherer and Conditioner? • Sodium Lauroyl Silk Amino Acids • Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer Note: Although PG is included as a part of its INCI name, propylene glycol is never found in the manufacture or finished form of this ingredient.
Sodium LauroylSilk Amino Acids • Latest hair care technology from Japan • Very expensive, prestigious ingredient • Created from rich protein sources • Provides gentle cleansing with delicate foam • Imparts unparalleled conditioning • Provides volumizing effect
Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer • Imparts silky gloss • Forms a smooth, protective film on hair
Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer • Effectively protects against dehydration • Leaves hair more moisturized and healthy
Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer • Protects against loss of pigmentation for color-treated hair.
Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer • The shampoo containing Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer was superior in gloss, manageability, smoothness, moist feel and finger combability.
EU-Allergen-Friendly Fragrances • In 2005, EU identified 26 allergenic sensitizers • Neways is one of the first major companies to avoid these potential allergens
Packaging Inspirations • Image exudes exotic mystery • Silky finish brings forth a sense of panache rivaling the top salon brands • Signature stylized swirl • Smaller swirl acts as a moisture level indicator
3 Steps to Perfection Offers professional quality perfection in three easy steps: • Wash and Rinse • Nourish and Mend • Refine and Design
Complete UrbanScreen™ Protection The Keratonics™ line is designed so that when you use a product from each of 3 steps, you receive the full benefits of UrbanScreen™ complex. Mix and match to customize your daily hair care ritual.
Step 1: Wash and RinseBotanical-rich cleansing Deep Cleansing Shampoo For normal to oily hair Volumizing Shampoo For fine to normal hair Hydrating Shampoo For dry and damaged to normal hair
Deep Cleansing Shampoo Keratonics™ Deep Cleansing Shampoo is designed for oily hair and combines gentle natural latherers with our proprietary UrbanScreen™ Complex to gently yet energetically remove excess sebum and buildup, preserve color, and protect hair from environmental stresses.
Deep Cleansing Shampoo Benefits • New, gentle formula removes buildup and debris from various hair types • Utilizes new, gentle, color-safe latherers • Designed to help hair color stay brighter longer
Deep Cleansing Shampoo Key ingredients • Sodium Lauroyl Silk Amino Acids A mild latherer from silk proteins • Serenoa Serrulate Fruit Extract (Saw Palmetto) Promotes normal hair health • Centipeda Cunninghamii Extract (Old Man Weed) Australian native plant which is used to support healthy skin
Volumizing Shampoo Keratonics™ Volumizing Shampoo is designed for fine, thin hair and combines an exclusive blend of natural latherers with our proprietary UrbanScreen™ Complex to create instant lift, condition, preserve color, and protect hair from environmental stresses.
Volumizing Shampoo Benefits • A lighter shampoo designed to providevolumizing effect • Utilizes new, gentle, color-safe, amino acid latherer • New, more effective formula creates silkier,shinier hair • Designed to extend hair color, depth, and brilliance
Volumizing Shampoo Key Ingredients: • Sodium Lauroyl Silk Amino Acids A mild latherer from protein sources • Hydrolyzed Corn, Wheat, and Soy Proteins Protects and strengthens hair • Yucca Glauca Root Extract Delicate lather imparts satiny feel and moisturizes
Hydrating Shampoo Keratonics™ Hydrating Shampoo is designed for dry, damaged, and coarse hair, infusing concentrated ingredients to hydrate and strengthen while our UrbanScreen™ Complex nourishes, preserves color and protects hair from environmental stresses.
Hydrating Shampoo Benefits • Designed to treat coarse, dry, damaged hair • Amino acid latherer gently cleanses color-treated hair • Unique moisturizing ingredients begin the conditioning process while cleansing
Hydrating Shampoo Key Ingredients: • Sodium Lauroyl Silk Amino Acids A mild latherer based on silk proteins. • Helianthus Annuus (Sunflower) Seed Extract Helps repair hair damaged by the cold • Ilex Paraguariensis Leaf Extract (Mate tea) Powerful antioxidants • Astrocaryum Murumuru Butter Quenches dehydrated hair
Step 2: Nourish and MendConditioning treatments Light Moisturizing Conditioner For fine, oily, and normal hair Deep Moisturizing Conditioner For dry and damaged to normal hair Repairing Mask For dry and damaged hair
Light Moisturizing Conditioner Keratonics™ Light Moisturizing Conditioner features date extract to leave hair silky, strong, and manageable without weighing it down, while our proprietary UrbanScreen™ Complex preserves color and protects hair from harmful environmental stresses.
Light Moisturizing Conditioner Benefits • A gentle and light conditioner designed for oily, fine, and normal hair types • Promotes volumizing effect for fine, limp hair • Multiple conditioning agents help preserve hair color and moisture • Designed to protect hair from environmental stresses • Protects against heat styling