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The Essence of Beautifully Healthy Hair
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The Essence of Beautifully Healthy Hair

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  1. The Essence of Beautifully Healthy Hair

  2. What is Keratonics? • A professional-quality line with a full-range of products • Features UrbanScreen™ Complex • Contains unique, innovative and high-performance ingredients • Provides ultra-gentle cleansing, ultimate styling, and peak environmental, climate, and color protection • Promotes healthy hair with nourishing formulas • Formulated with EU-allergen-friendly fragrances

  3. Who should use Keratonics? • Developed for those needing a high level of performance and protection • Perfect for color-treated and chemically processed hair • Men and women who are interested in professional-quality cleansing, repairing, conditioning, and styling

  4. Keratonics™ Professional quality performance Safe and effective UrbanScreen™ complex protects hair from environmental stresses Color-treated-hair-friendly formulas Unique and innovative, high-performance, scientific ingredients Functional botanicals indigenous to six continents EU-allergen-friendly fragrances Current hair care products Basic daily care Safe and effective Botanicals Keratonics™ Difference

  5. Keratonics™ Products • Safety tested • Dermatologist approved • Free of sodium lauryl sulfate, propylene glycol, dioxins • No added parabens • EU allergen friendly fragrances • Clinically tested • Features UrbanScreen™ complex

  6. Endorsed by Dr. Epstein “These conditioners, shampoos, and styling products are designed for personal use, but they’re also designed for use in salons” “There are safe alternative ingredients, including a wide range of Japanese and worldwide botanical ingredients and blends”

  7. What is UrbanScreen™? A proprietary matrix of • Environmental Protection Actives (EPA’s) • Global botanicals • Peptides • Color protection • Climate control By using products from each step of Keratonics™, you get the full benefits of UrbanScreen™.

  8. EPAs(Environmental Protection Actives) • Polyamide-2, Polysilicone-15, Ethylhexyl Salicylate Color and environmental protection for the hair • Polysilicone-18 Cetyl Phosphate Heat protection for the hair • Powerful antioxidants Vitamins A, C, E • Foeniculum Vulgare (Fennel) Seed Extract Environmental protection • Hydrolyzed Algin Indoor pollution (poor lifestyle choices) protection

  9. EPAs Color Protection Polysilicone-15 (P-15) • Protects hair strength • Extends color pigmentation of hair

  10. EPAs Fight Against Oxidation Antioxidants • Improve physical appearance • Provide healthier-looking full, thick hair Camellia Sinensis (Green Tea) Leaf Extract Foeniculum vulgare (Fennel) extract Hydrolyzed Algin Astrocaryum murumuru butter Tocopheryl Acetate Saccharm Officinarum (Sugar Cane) Extract

  11. EPAs Enviromental Protection • Neways utilizes standardized fennel extract for Superoxide Dismutase which is a powerful antioxidant • Provides enhanced daylight protection

  12. EPAs Indoor Pollution Protection Hydrolyzed Algin • Defends skin against undesirable urban assaults and poor lifestyle habits.

  13. Global Botanicals Sumptuous blend of botanicals indigenous to six continents • Healthy for your hair • Leaves it feeling clean and pristine

  14. Global Botanicals Irvingia gabonensis (Wild Mango) butter, Helianthus annuus (Sunflower) extract blend • Wild mango from a tropical African tree • Provides conditioning • Protects hair from cold • Improves sensory properties of the hair

  15. Global Botanicals Serenoa serrulata (Saw Palmetto) extract • Traditionally used by the ancient Mayan and Seminole tribes

  16. Global Botanicals Lactobacillus/Phoenix dactylifera (Date) Fruit Ferment Extract • A staple food of the Middle East for millennia • Archaeological evidence shows date cultivation in eastern Arabia in 4,000 BC. • Consists of simple carbohydrates • Smoothes the cuticles and boosts the thickness of hair

  17. Global Botanicals Astrocaryum murumuru Butter • Harvested from Brazilian palm species • Rich in vitamin A • Restores hair’s moisture barrier • Promotes radiant shine, extreme hydration, and protection

  18. Global Botanicals Crambe abyssinica (Abyssinian) Seed Oil • Indigenous to the Mediterranean regions • Commonly known as Abyssinian mustard • Rich in fatty acids • Provides natural shine for a healthier appearance

  19. Global Botanicals Carnauba Wax • Traditionally harvested from the legendary Brazilian “tree of life” • Firmest exotic natural wax • Infuses intense moisture

  20. Global Botanicals Rhus Succedanea Fruit Wax (Japan Wax) • Native to Japan and China • A pale, yellow, firm wax obtained from the berries • Contributes moisture to hair • Also known as “Japan Wax”

  21. Global Botanicals Centipeda Cunninghammi Extract (Old man weed) • Native to Australia • Rich history of traditional use by Aborigines • Natural soothing agent • Clinical study shows skin surface protection

  22. Global Botanicals Apple Extract and Lemon Extract Blend • Used to condition the skin and hair

  23. Super Phyto Peptides Hexapeptide-11 • Improves hair health Hydrolyzed Corn, Wheat, and Soy Proteins • Concentrated peptides • Conditions and strengthens hair

  24. Color Protection Polysilicon-18 Cetyl Phosphate • Makes hair color last longer even after washing • Provides brilliant shine to hair • Provides a great wet and dry combability

  25. Climate Control Protection from cold Irvingia gabonensis (Wild Mango) butter, Helianthus annuus (Sunflower) extract blend • Conditions hair • Protects hair against cold • Improves sensory properties of the hair

  26. InnovativeHigh-Performance Ingredients • Silk-Derived Latherer and Conditioner • Foeniculum Vulgare (Fennel) Seed Extract • Super Phyto Peptides • Hexapeptide-11

  27. What are Silk-DerivedLatherer and Conditioner? • Sodium Lauroyl Silk Amino Acids • Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer Note: Although PG is included as a part of its INCI name, propylene glycol is never found in the manufacture or finished form of this ingredient.

  28. Sodium LauroylSilk Amino Acids • Latest hair care technology from Japan • Very expensive, prestigious ingredient • Created from rich protein sources • Provides gentle cleansing with delicate foam • Imparts unparalleled conditioning • Provides volumizing effect

  29. Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer • Imparts silky gloss • Forms a smooth, protective film on hair

  30. Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer • Effectively protects against dehydration • Leaves hair more moisturized and healthy

  31. Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer • Protects against loss of pigmentation for color-treated hair.

  32. Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer • The shampoo containing Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer was superior in gloss, manageability, smoothness, moist feel and finger combability.

  33. EU-Allergen-Friendly Fragrances • In 2005, EU identified 26 allergenic sensitizers • Neways is one of the first major companies to avoid these potential allergens

  34. Packaging Inspirations • Image exudes exotic mystery • Silky finish brings forth a sense of panache rivaling the top salon brands • Signature stylized swirl • Smaller swirl acts as a moisture level indicator

  35. 3 Steps to Perfection Offers professional quality perfection in three easy steps: • Wash and Rinse • Nourish and Mend • Refine and Design

  36. Complete UrbanScreen™ Protection The Keratonics™ line is designed so that when you use a product from each of 3 steps, you receive the full benefits of UrbanScreen™ complex. Mix and match to customize your daily hair care ritual.

  37. Complete UrbanScreen™ Protection

  38. Step 1: Wash and RinseBotanical-rich cleansing Deep Cleansing Shampoo For normal to oily hair Volumizing Shampoo For fine to normal hair Hydrating Shampoo For dry and damaged to normal hair

  39. Deep Cleansing Shampoo Keratonics™ Deep Cleansing Shampoo is designed for oily hair and combines gentle natural latherers with our proprietary UrbanScreen™ Complex to gently yet energetically remove excess sebum and buildup, preserve color, and protect hair from environmental stresses.

  40. Deep Cleansing Shampoo Benefits • New, gentle formula removes buildup and debris from various hair types • Utilizes new, gentle, color-safe latherers • Designed to help hair color stay brighter longer

  41. Deep Cleansing Shampoo Key ingredients • Sodium Lauroyl Silk Amino Acids A mild latherer from silk proteins • Serenoa Serrulate Fruit Extract (Saw Palmetto) Promotes normal hair health • Centipeda Cunninghamii Extract (Old Man Weed) Australian native plant which is used to support healthy skin

  42. Volumizing Shampoo Keratonics™ Volumizing Shampoo is designed for fine, thin hair and combines an exclusive blend of natural latherers with our proprietary UrbanScreen™ Complex to create instant lift, condition, preserve color, and protect hair from environmental stresses.

  43. Volumizing Shampoo Benefits • A lighter shampoo designed to providevolumizing effect • Utilizes new, gentle, color-safe, amino acid latherer • New, more effective formula creates silkier,shinier hair • Designed to extend hair color, depth, and brilliance

  44. Volumizing Shampoo Key Ingredients: • Sodium Lauroyl Silk Amino Acids A mild latherer from protein sources • Hydrolyzed Corn, Wheat, and Soy Proteins Protects and strengthens hair • Yucca Glauca Root Extract Delicate lather imparts satiny feel and moisturizes

  45. Hydrating Shampoo Keratonics™ Hydrating Shampoo is designed for dry, damaged, and coarse hair, infusing concentrated ingredients to hydrate and strengthen while our UrbanScreen™ Complex nourishes, preserves color and protects hair from environmental stresses.

  46. Hydrating Shampoo Benefits • Designed to treat coarse, dry, damaged hair • Amino acid latherer gently cleanses color-treated hair • Unique moisturizing ingredients begin the conditioning process while cleansing

  47. Hydrating Shampoo Key Ingredients: • Sodium Lauroyl Silk Amino Acids A mild latherer based on silk proteins. • Helianthus Annuus (Sunflower) Seed Extract Helps repair hair damaged by the cold • Ilex Paraguariensis Leaf Extract (Mate tea) Powerful antioxidants • Astrocaryum Murumuru Butter Quenches dehydrated hair

  48. Step 2: Nourish and MendConditioning treatments Light Moisturizing Conditioner For fine, oily, and normal hair Deep Moisturizing Conditioner For dry and damaged to normal hair Repairing Mask For dry and damaged hair

  49. Light Moisturizing Conditioner Keratonics™ Light Moisturizing Conditioner features date extract to leave hair silky, strong, and manageable without weighing it down, while our proprietary UrbanScreen™ Complex preserves color and protects hair from harmful environmental stresses.

  50. Light Moisturizing Conditioner Benefits • A gentle and light conditioner designed for oily, fine, and normal hair types • Promotes volumizing effect for fine, limp hair • Multiple conditioning agents help preserve hair color and moisture • Designed to protect hair from environmental stresses • Protects against heat styling