www.cvent.com. Web-Based Business Solutions. Overall Goals. Increasing registration or ticket sales. Streamlining expenses. Learning from events to improve future events (iterative process). In other words, improving the return on your event investment. Return on Event.
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Web-Based Business Solutions
Increasing registration or ticket sales
Learning from events to improve future events (iterative process)
In other words, improving the return on your event investment
What does Return on Event mean?
ROE - Return on Event | The ratio of money gained or lost by investing in an event, relative to the amount of money invested in the production of an event.
“Just getting people to register is a full-time job – even for mandatory internal meetings.”
Information at Attendees’ fingertips
Add key content:
Facebook and LinkedIn both allow users to promote events
Customize the “From” name inyour emails
Use your own design, branding, fonts, images, and colors
Personalize the body of the email with information from your contact database
Make registration easy!
Add sponsor logos
Increase Email Delivery Rate
From: Amanda Katz,
From: Susan Walker,
From: James Galford,
Customize branding, colors and fonts
Pre-populate contact information to minimize drop-offs and incomplete responses
200 Water Way
Ask custom questions
Allow registrants to add guests and colleagues
Grow your database by 40% annually
Viral Marketing: Allow attendees to forward the invitation along to others
Conduct event surveys to gauge attendee expectations and wants
Ask registrants about:
When an invitee declines, or when a registrant cancels,use regret surveys to find out why:
Use the information to improve your next event
Months or even years after your event, you can continue to benefit from recorded video
Four key metrics for email marketing your events
Use tracking codes to learn how visitors find your website
After the event, survey attendees to learn what could be improved at your next event