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Universal design in a business perspective

Universal design in a business perspective. Kirkenes 17.09 2013 Regional Director Confederation of Norwegian Enterprise, Marit Helene Pedersen. My topics today :. Universal design promotes social inclusion by allowing improved access to employment

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Universal design in a business perspective

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  1. Universal design in a business perspective Kirkenes 17.09 2013 Regional Director Confederation of Norwegian Enterprise, Marit Helene Pedersen

  2. My topicstoday: • Universal design promotes social inclusion by allowing improved access to employment • Universal design supports innovative design and opens the doors to new markets • Innovation within public services – universal design of services

  3. People can no longer simply be defined by factors such as gender, age, disability or cultural background - lifestyle, values, attitudes and personal ethics all play a role Source: NorskDesignråd/Inclusive Design

  4. Source: NorskDesignråd/Inclusive Design

  5. The bulls-eye diagram represents the total potential market that you could appeal to and includes a variety of people across it. http://www.inclusivedesign.no/customer-needs/knowing-your-customer-article37-121.html#sthash.4La3Q0U1.dpuf Source: NorskDesignråd/Inclusive Design

  6. Source: NorskDesignråd/Inclusive Design

  7. Source: NorskDesignråd/Inclusive Design

  8. The average age of the new sports car buyer is 54, not 34 Source: NorskDesignråd/Inclusive Design

  9. Source: NorskDesignråd/Inclusive Design

  10. Source: NorskDesignråd/Inclusive Design

  11. Have a great conference further!

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