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Gyro’s “NEW ERA”

Gyro’s “NEW ERA” . Tempe Board of Governors, EC Meeting PIP Emil Baijot’s speech s parked a call for a “New Era ” . Presentation Outline. Introductions & thanks Overview of goals & strategies Significant facts Positives Recommendations S tructure recommendations Summary.

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Gyro’s “NEW ERA”

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  1. Gyro’s “NEW ERA” Tempe Board of Governors, EC Meeting PIP Emil Baijot’s speech sparked a call for a “New Era”

  2. Presentation Outline • Introductions & thanks • Overview of goals & strategies • Significant facts • Positives • Recommendations • Structure recommendations • Summary

  3. INTRODUCTION

  4. BIG BIG THANKS TO NECFor thoughtful tireless effort • STEVE ANDERSON • KEITH AUCOIN • KEN BAKER • RON CIMAGLIO • BRYAN FLANIGAN • ED MACDONALD • ANDY MCDOUGAL • BOB MCGILL • PAT RYND • TED SHEWCHUK • ART SIDLEY • CHRIS SNYDER • RANDY TARRIER • DALE WOODROFFE • TIM WRIGHT, SR. In Wallace (white)

  5. NEC Represents • 15 MEMBERS – from wide range of club sizes, leadership, & experience • ALL change-oriented • Clubs: Big & small, USA & Canada, clubs that seriously debated dropping out. • 8 DISTRICTS, 12 CLUBS • CC to EC- that made 20 members, 15 clubs. (Note: EC did not vote)

  6. NEW ERA COMMITTEE ESTABLISHED JANUARY 30, 2014 Interim Convention Tempe, AR.

  7. The NEC Premise • A watershed moment • Gyro must rethink it’s operational model • Gyro needs to modernize….soon

  8. OVERVIEW

  9. Goals integrated throughoutthe recommendations What we were trying to accomplish with specific recommendations

  10. OverviewMODERNIZE Keep what works. Revise or discard what doesn’t

  11. OverviewMEMBERSHIP Stabilize and grow membership

  12. Overview STRENGTHEN CLUBS The FIRST STEP is to HELPimprove the club experience.

  13. OverviewRETHINK LEADERSHIP ROLES Change task priorities To more of what clubs NEED Not just historical practice

  14. Overview21st Century COMMUNICATIONS Can’t look like an old man’s club from the 1950’s

  15. OverviewEFFECTIVENESS • Update management structure • Efficient use of scarce funds

  16. Summary - Goals • Modernize • Stabilize/Grow membership • Strengthen clubs • Rethink leadership roles • Upgrade Communications • Effectiveness

  17. OverviewFinal Recommendations • 22 reached NEC consensus • Plus 6 on management & structure approved by majority but no consensus. • The “6” are also presented.

  18. A Reminder We Are Servant Leaders

  19. SIGNIFICANT FACTS

  20. Overall trends are disturbing Years of calls for major changes

  21. 5 YEAR MEMBERSHIP LOSS2009 – 2014 • Lost 782 members (-22%) • Added+130members • Net loss 652(-18%)

  22. GYRO CLUB GROWTH 2009-2014 • 14Larger (14%) • 41Stable (+3 to -3) (40%) • 33Smaller (33%) • 16 Closed (16%) • 3New clubs

  23. LOSS OF CLUBS 2009-14 Lost 16 clubs (16%) Bellevue, Central Texas, Cincinnati, Columbus, Forest City, London, Kentville, Milwaukee, Minn-Suburban, Osoyoos, Salt Lake City, Sterling, Sussex, Trail, Wadsworth, Wenatchee Valley Caused loss of 425 Gyros (12%) Added3 clubs: Caloosa, Central Coast, Coachella Valley

  24. Members are “Getting On” • Clubs - 88 • Median age 70+ • Members 2899 • Average years in Gyro 17+

  25. A Retention problem?

  26. Perceived Value ? • “Gyro does nothing for clubs?” • “Conventions/events are for a select few & irrelevant to us. ” • “Dues being spent unwisely”

  27. Club Differences • Distancebetween clubs • Club operation models • Ladiesinvolvement(not as members) • Membership by invitation only vs. “more open” membership • Bias against PR and recruiting

  28. Have we let treasured past practices blind us to what clubs need and want?

  29. If Gyro was beginning, would we do everything the same way?

  30. The DOWNSIDE • Steady membership decline • Few growth clubs • Losing entire clubs • Members “getting on” • Perceived value • Club differences • Pogo’s enemy ?

  31. Yikes! That’s Pretty Scary

  32. POSITIVES

  33. A UNIQUE APPEALING MARKET POSITION Not so fast!! Plenty of good news

  34. GREAT MEMBERS • A strong and loyal core base • 54% of clubs growing or stable • Though outcomes are slipping…The traditions of a 102 year old organization are in place

  35. IDEAL TARGET MARKET(S)? • 50 -65 years of age • Community centered • Past/current service club member • Children are gone – empty nester • Time to devote to socials

  36. CREATIVE LEADERS Who want a more responsive Gyro International & District

  37. A SENSE OF URGENCY • Fundamental issues have been discussed with a growing sense of urgency for many years. • Gyro MUST CHANGE

  38. Gyro Leaders Agreed Major Change Needed

  39. NEW ERA COMMITTEE

  40. So NEC got to work!

  41. RECOMMENDATIONS FINAL REPORT 2014

  42. Please keep in mind that these recommendations are interrelated. They effect each other.

  43. Section 1A RESPONSIVE MISSION • Determine basic purposes of GI • Focus on measureable outcomes that meet club needs • Make it easy for Gyros to clearly see value in the Gyro brand.

  44. Section 2MEMBER SATISFACTION HELP GYROS TO 2.1 Create fun and interesting clubs (Gyro Fun Party Cookbook 271 Ideas )

  45. Help Clubs be Fun! Fun & interesting clubs are the centerpiece of Gyro FAR & AWAY THE BIGGEST PROBLEM IDENTIFIED BY BOG & EC @ TEMPE INTERIM Gyro Fun Party Cookbook-271 Ideas 

  46. Club OfficersJob…. Club level officers primary responsibility to create a fun & interesting experiences for Gyros. This requires creativity, leadership, planning and a joyful execution of meetings and events.

  47. Section 2MEMBER SATISFACTION (cont) 2.2 Create organized well-run clubs (Leading the Fun! Planning Guide for Officers) 2.3 Keep members well informed in the new technology era.

  48. Section 2 (cont.)MEMBER SATISFACTION 2.4 Clubs should CONSIDERsome form ofcommunity service. (Not to be a “Kiwanis”, but the fellowship of service delivery) 2.5Clubs should CONSIDER the value of a good speaker and meeting program

  49. It creates….Positive Word-of-Mouth • Get them talking! • Gyro’s& Ladies tell their friends, creating an attractive image • WOM retains Gyros! • WOM effective in recruiting • Negative WOM is bad news

  50. Major Club Improvement(satisfaction)automatically increases club image,internally, externally

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