1 / 11

2001 The Year of the SME

2001 The Year of the SME. George Jewell General Manager toronto.com. Observations re the SME market today toronto.com experience to date What opportunities there may be for you here in the room. SME FACTS. Small <50 employees Medium < 499 employees 97 % Cdn businesses < 50 employees

larue
Download Presentation

2001 The Year of the SME

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2001 The Year of the SME George Jewell General Manager toronto.com

  2. Observations re the SME market today • toronto.com experience to date • What opportunities there may be for you here in the room.

  3. SME FACTS • Small <50 employees • Medium < 499 employees • 97 % Cdn businesses < 50 employees • 78 % Cdn businesses < 5 employees • Business < 50 employees account for over 36 % of employment in Canada 52 % of all off-line advertising is local 14 % of online advertising is local

  4. Business Size (Employees) Source: Canadian Federation of Independent Business

  5. Source: IAB Survey of Publishers

  6. toronto.com - background • Joint Venture between Torstar, Sympatico-Lycos & City Search • # 2 in CitySearch’s network of 65 + cities, trailing only New York City • 9,000,000 monthly pages views • 359,000 unique visitors • 1000 + website customers

  7. toronto.com - Consumer usage • 80 % had looked for specific info re buying & selling a product • 61 % dealt with a they saw on toronto.com • 67 % of these people had never dealt with that business before

  8. toronto.com- Customer Evolution • Year 1- Sept 97 • Experimentation • Little or no plan around site re objectives • Price based not a business based decision • Entering Year 4 • Media value> web development • 2,000,000 plus monthly page views at customers site

  9. BARRIERS TO ENTRY OF SME • Time • Expertise • Integration into operations • Perceived Consumer Demand • Costs ROI

  10. Key Drivers • Increasing Simplicity of Transaction • Application development targeted low end of market • Creation of marketplaces suited for SME success • Last mile provisioning • Empori • Who is next, Beckers?

  11. Key Drivers • Market Pressure • Suppliers • Consumers • Competitors • Internal Growth

More Related