STONE JEWELRY By Maiken, Camilla, Katrine C, Louise, Lærke, Malene and Anne-Sofie
FACTS • Owner – Luise Steen Michaelsen • Private limited company • Manufacturing and trading company • Jewelry industry
History • The Blue Door • Designs and makes • Inspired by • The name Stone • -Steen • -Stoney
Products for women Darlings Classic Beauties Daily Love Sweethearts -Imported -Expensive -Special occasions -Small pearls -Young women -Daily use -Made of pearls -Basic outfits -Freshwater pearls -Finer occasions
Products for men Onlyblack and greypearls Signature pearl
Competitors and market • Many competitors • -Månesten • -Pernille Corydon • -Malene Birger • Market • -North Denmark • -Internet site • -Home parties • Market growth • -Earrings and necklaces • -Directly to retailers
MISSION, VISION AND KEY COMPETENCE • -Jewelry to affordable prices • -Make it her full time job
CRITICAL SUCCES FACTORS • Dealers of the materials, sheneeds to produce the bracelets • Her ownenergy • Extraworkingcapacity if her companygrowsbigenough.