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Learn the step-by-step process of new product development from idea screening to market rollout. This guide covers concept development, end user research, financial projections, and board approval. Written by Cara S. Kaufman, Managing Partner at Kaufman Wills Fusting & Co.
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New product development Cara Kaufman | Managing Partner cara.kaufman@kwfco.com Council of Science Editors 2016
New product development cycle Kaufman Wills Fusting
Screening the idea Kaufman Wills Fusting
Concept development Kaufman Wills Fusting
End user research Kaufman Wills Fusting
Refine concept and specifications New journal development questionnaire (sampling) Kaufman Wills Fusting
Financial projections Kaufman Wills Fusting
Bottom lineScenarios 1-3 Kaufman Wills Fusting
Assumptions Kaufman Wills Fusting
Board approval Kaufman Wills Fusting
Product roll outPartial list Kaufman Wills Fusting
Kaufman Wills Fusting Thank you Cara S Kaufman | Managing Partner | Kaufman Wills Fusting & Co cara.kaufman@kwfco.com