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Veronica Tonge Director, Responsible Skiing

Veronica Tonge Director, Responsible Skiing. Creating Compelling and Distinctive Resorts It’s not just about the skiing. Presenting r esorts differently. Do skiers and snowboarders want the same information as 25 years ago?. What are your customers concerns?. ?. ?. ?. ?.

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Veronica Tonge Director, Responsible Skiing

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  1. Veronica TongeDirector, Responsible Skiing Creating Compelling and Distinctive Resorts It’s not just about the skiing

  2. Presenting resorts differently Do skiers and snowboarders want the same information as 25 years ago?

  3. What are your customers concerns? ? ? ? ?

  4. The information is out there... • Too many people and too few lifts = Queues • Lift Capacity – 74,095/hr 57 lifts? • The real questions.... • What is the maximum guests in the village? 5,000 beds or 10,000 beds • How many lifts out of resort? • Lift capacity out of resort + Beds Morning queue times • = what skiers really want to know and good resort management

  5. The information is out there... • Too many people and too few pistes = Congestion • The real questions.... • Is there a maximum lift ticket sale • What is the piste space / skier ratio? • Maximum number of skiers + Piste area Piste space • = what skiers really want to know and good mountain management

  6. Tell your customers about all the terrain Free ride area? Itinerary run? Piste Natur? Double Black Diamond? Back country? Off piste? Boardercross? How much is there? Mapped? Communicated? Piste area + safe marked off piste The real ski area = What skiers really want to know and protecting the mountains

  7. And really say what else there is... 50% of our keen skiers were looking for activities What happens if they can’t ski? And those we didn’t ask? And where’s the food? Ski info + other activities The real resort = What skiers really want to know and creating balanced resorts

  8. Let’s build the real picture

  9. Showcasing great resorts

  10. QUESTIONS Creating Compelling and Distinctive Resorts It’s not just about the skiing

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