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Leverus Annual Internet Survey for Associations and Non-profit Organizations:. The state of the Internet 2004. Goals of Session. Trends in Internet Usage Focus on Communications where Appropriate Compare your Internet Usage with Others. Communications and the Web.

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leverus annual internet survey for associations and non profit organizations

Leverus Annual Internet Survey for Associations and Non-profit Organizations:

The state of the Internet 2004

goals of session
Goals of Session
  • Trends in Internet Usage
  • Focus on Communications where Appropriate
  • Compare your Internet Usage with Others
communications and the web
Communications and the Web
  • Web is pervasive to Association Sector
  • Communications goals vary from organization to organization - Audience varies - Members, General Public, Government Relations, etc.
  • Communications managers often have responsibility for the entire website
what the survey covers
What the survey covers
  • Demographic Profile of Respondents
  • Website Planning
  • Website Maintenance
  • Website Budgeting
  • Web Design and Site Architecture
  • Website Usage (Organization Objectives & Services)
  • Website Communications
  • Source of Revenue
  • Website Hosting
  • NPO Internal Technology Usage
who was surveyed
Who was Surveyed?
  • More than 2000 Not-for-Profit Organizations directly invited to participate by e-mail
  • Notification Placed in Newsletters of Related Groups – e.g. Canadian Fundraiser eNews, Charity Village, ePhilanthropy, CSAE
respondent profile
Respondent Profile
  • 163 Respondents
  • Majority from Ontario (About 50%)
  • 22% of Respondents from U.S.
  • 3% from other countries
website strategic planning
Website/Strategic Planning
  • NPO’s are strategically planning their websites
  • Plans are often prepared in-house
  • Follow-up evaluation of websites is limited but improving
  • Web traffic could be higher
integration of web strategy and communications strategy
Integration of Web Strategy and Communications Strategy
  • Inextricably linked
  • Web is a tool to be used with Communications Strategy
  • Communications Strategy is only one part of a broader Web Strategy
website maintenance
Website Maintenance
  • Content upload policies are limited
  • Organizations are taking ownership of posting their content
  • Many organizations have some in-house html capacity
  • Self-admin capabilities are growing
how is content posted
How is content posted?*

*Note: More than one method may be used.

self administration tools
Self-Administration Tools
  • Empower associations to control their own content
  • Allow for quick updating and editing
  • Negate web programming knowledge
how many hours per month are devoted to supporting and maintaining your organization s website
How many hours per month are devoted to supporting and maintaining your organization’s website?
website budgeting
Website Budgeting
  • Majority of organizations have a specific budget allocation for Web
  • Web budget remains relatively low for many organizations
slide30
In total, what amount per year does your organization collectively spend on web hosting, external web support, Internal web staff and related Internet costs?
web design and site architecture
Web Design and Site Architecture
  • Almost as many respondents unsatisfied with current web design as satisfied
  • Many organizations feel their websites are easy to navigate
  • Most organizations plan on re-designing their websites
the home page
The Home Page
  • Most valuable “Real Estate”
  • Projects a feel and image to a visitor
  • Navigation
  • Dynamic Features
  • First Introduction to Organization
website usage organization objectives and services
Website Usage (Organization Objectives and Services)
  • Consensus that websites are important for achieving organization objectives
  • Mixed view of effectiveness in contributing to achieving overall objectives
  • Websites are primarily used to deliver services
  • Most organizations plan on adding new interactive services to their website
slide42
Please rate how important you feel your website is for contributing to the success of achieving overall organizational objectives.
slide43
Please rate how effectively you feel your website contributes to the success of your organization in meeting its overall objectives.
slide44
Please indicate how important (if applicable) the use of the web is for achieving the objectives that relate to your organization.
which of the following typical association or not for profit services are conducted on line
Which of the following “typical” Association or Not-for-profit services are conducted on-line?
does your organization plan to add any interactive web services to your website in the next year
Does your organization plan to add any interactive web services to your website in the next year?
slide49
Does your organization plan to add any interactive web services to your website in the next three years?
website communications
Website Communications
  • NPO’s are migrating more communications to the web
  • Most communications produced by Associations are available on the web
  • Lack of resources remains largest barrier to communications on the web
print media vs web media
Portable

Tactile

Appeals to a particular Audience

Printing can be expensive

Mailing and labelling costs

Involves substantive preparation time

Must be viewed on a computer or PDA

May not print well

Some prefer to not have to read paper

Relatively inexpensive

Interactive

Multi-media

Can disseminate quickly

Print Media vs. Web Media
slide54
What communication tools does the association produce and distribute to the general public? Please indicate which communications your organization produces and which are on the web.
web as source of revenue
Web as Source of Revenue
  • Most feel that web advertising will remain steady or grow
website hosting
Website Hosting
  • Microsoft products are most popular platforms for hosting
  • Most NPO websites reside with an Internet Service Provider (ISP)
  • Hosting costs are highly variable
monthly hosting fees
Monthly Hosting Fees
  • 25% of respondents pay $15 or less
  • 50% pay $50 or less
  • 25% pay $200 or more
  • 10% pay $500 or more
internal technology usage
Internal Technology Usage
  • MS Access is most popular database used
  • High speed connection to Internet is common
  • Internet Explorer is most often used web browser
overall emerging trends
Overall Emerging Trends
  • In-house management of websites
  • Website are becoming a primary tool for communications
  • Interactive technologies that create a more dynamic feel to website are being adopted
  • Recognition of need for good design and navigation
concluding comments
Concluding Comments
  • NPO’s identify their websites as important
  • If you build it - will people come… and keep coming – (low traffic, lack of constant evaluation)
  • Technology is being adopted by many organizations…but slowly (budget and staff constraints, limited in-house knowledge of how technology can aid organization effectiveness)
  • Resource restrictions limit the capability of NPO’s to fully exploit the opportunities of the Internet
  • Web is identified as a critical tool by most organizations, yet few have a strategic process for managing content on the website
questions for consideration
Questions for Consideration?
  • Have I identified my web audience?
  • When was the last time you evaluated your web traffic…and acted on the results?
  • Who prepared the strategic plan? Do you need some outside help?
  • What are your policies regarding content on the web? Does everyone know what to upload? When? Who has approval rights?
  • Do you have an established budget for the web?
  • How does your budget for the web compare with the budget for other communication and services vehicles?
  • Why do people visit your site – Content? Services?
  • Are your hosting fees market competitive?
  • How effectively do you think your website contributes to your organization’s success?
  • What services are you running on the web? Off the web? Can they be migrated to the web (in some capacity?)
leverus inc
Leverus Inc.
  • Questions regarding session, electronic documents, suggestion for next year’s survey?
  • [email protected]
  • www.leverus.com
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