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@PRSSANC #PRSSANC. October 10–14 , 2014. Hosted by the University of Maryland and American University Conference Coordinator: Amber Mayfield Conference Co-Coordinator : Chelsea Williamson Logistics Director: Rachel Landis Communications Director: Corinne Buckwalter.

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October 10–14, 2014

Hosted by the University of Maryland and American University

  • Conference Coordinator: Amber MayfieldConference Co-Coordinator:Chelsea Williamson
  • Logistics Director: Rachel LandisCommunications Director:Corinne Buckwalter
welcome to washington d c
Welcome to Washington, D.C.

Photo Credit: Destination DC

conference hotel
Conference Hotel

The Omni Shoreham Hotel

  • 832 rooms and guest suites with Wi-Fi internet access, flat-screen HDTV and individual climate controls.
    • Rooms are $219/night
  • Three different restaurants on-site, as well as a gourmet coffee lounge.
    • Numerous eateries/coffee shops within walking distance (including Starbucks).
  • Nearby attractions include the National Zoo, Arlington Cemetery and the White House.

The lobby of the Omni Shoreham Hotel, the location for the PRSSA 2014 National Conference.

Photo Credit: The Omni Shoreham Hotel

conference registration
Conference Registration

Register by mail, fax or online:

PRSSA members and affiliates: $300

Nonmembers: $335

Single-day registration: $175–$185

Deadline to register: Sept. 9(Register early; space is limited).

For more information, please



  • Reagan National Airport (*closest to hotel)
    • Taxi ($20-25)
    • Super Shuttle ($12/person)
    • Car Service ($65)
    • Metro ($2.50)
  • Dulles International Airport
    • Taxi ($50-65)
    • Super Shuttle ($29/person)
    • Car Service ($105)
    • Metro ($10)
  • Baltimore/Washington Airport
    • Taxi ($75-100)
    • Super Shuttle ($37/person)
    • Car Service ($125)

Reagan National Airport (DCA) is the closest airport.

Photo Credit: Metropolitan Washington Airports



  • Affordable option for students
    • AMTRAK drops off passengers at Union Station. To travel to hotel from Union Station, options include:
      • Taxi ($20)
      • Metro ($5) — Take the red line in the direction of Shady Grove.

Photo Credit: Metro US


Photos Credit: DC Metro

The Omni Shoreham is just minutes from the Woodley Park/National Zoo/Adams Morgan Metro Station, which is close to a number of, including:

  • Dupont Circle (1 stop)
  • The White House (2 stops)
  • The Smithsonians (3 stops)
  • The Capitol Building (4 stops)

Agency Tours(Pre-Registration Required)

Regional Conference Workshop and Student-run Firm Workshop

Chapter Development Sessions

Chapter President’s Leadership Workshop

Opening Night Social: A Night at the Embassies

agency tours
Agency Tours

This year, attendees will have the opportunity* to visit some of the top public relations agencies and offices in Washington, D.C. Students will meet professionalsand get a true sense of company culture.

Participating agencies include:

Allison+Partners | APCO Worldwide | Edelman | Hill+Knowlton Strategies | Ketchum| MSLGroup Qorvis | Spectrum

All tours will be on Friday, Oct.10, @ 10 a.m.

*Students must pre-register to attend.

chapter development sessions
Chapter Development Sessions

Chapter Development Session 1:

Friday, Oct. 10, 3–4p.m.

Chapter Development Session 2:

Friday, Oct. 10, 4:15–5:15 p.m.

The presenting Chapters will be notified by June 5.

opening night social

“An Evening at the Embassies”

  • Black-tie and ballgown attire (suggested)
  • International cuisine
  • Music and dancing
  • …and more!

The Embassies of DC

Photo Credit: Destination DC

keynote speaker pam jenkins
Keynote Speaker:Pam Jenkins

Pam Jenkins, the 2013 Washington PR Woman of the Year, led the Heart Truth/Red Dress Collection, an iconic campaign for women and heart disease.

As president of Powell Tate | Weber Shandwick, Jenkins manages communications designed to support or defeat legislation, enhance reputation or encourage healthy behavior change. She specializes in health-related issues management and social marketing for corporations, foundations and government clients.

Photo Credit: Weber Shandwick



Causes and Concerns: Nonprofit PR

Speaker: Jennifer Byrd, The Salvation Army

A Champion Brand Building Approach to Issues Management

Speaker: Kirk Stewart, APCO

Understanding What the Media Want

Jason Mollica, JRM Comm

Social Media and Digital PR

Chris Shreeve, Ketchum

…and sessions on Global Relations, Hospitality PR and more.


Keynote Address: Meeting the Living Legends of Public Relations

Professional Skills: Rebooting Your Resume

Speaker: Melinda Adams, Ketchum

How to Avoid a Dead End Street: Crisis Communications

Speaker: Pat Philbin, Crisis1, LLC

…and sessions on Media Relations, Sports PR and Lifestyle PR.

monday and tuesday
Monday and Tuesday

Career Development Exhibition

Diagnosis for Healthcare PR

Amy Goodwin, APR, John Hopkins Medicine

Emily Danmeyer, Children’s National

…and sessions on Salary Negotiation, Career Paths and Retail PR.


Farewell Breakfast

c areer development exhibition
CareerDevelopment Exhibition

Monday, Oct. 13

Schools A–L

10:30 a.m.–12 p.m.

Schools M–Z

12:30–2 p.m.

c areer development exhibition1
CareerDevelopment Exhibition


  • Burson-Marsteller
  • Edelman
  • Entertainment Power Players
  • General Motors
  • Ketchum
  • The Plank Center for Leadership in Public Relations and Platform Magazine
  • The Washington Media Institute
c areer development exhibition2
CareerDevelopment Exhibition
  • American University Master of Science in Marketing
  • GW’s Master’s in Strategic Public Relations
  • Institute on Political Journalism
  • Marist College, MA in Integrated Marketing Communication
  • Medill - Northwestern University
  • New York University School of Continuing and Professional Studies
  • The Washington Media Institute
  • West Virginia University online Integrated Marketing Communications graduate program
  • Willamette University MBA

…and more to come!

prsa general sessions
PRSA General Sessions

Polly LaBarre,

Founding Member, Fast Company and Editorial Director, MIX

Monday, October 13

8 a.m. to 9:45 a.m.

Mike Buckley

Vice President, Global Business Communications


Tuesday, October 14

9:45 a.m. to 11 a.m.

summer fundraising
Summer Fundraising

Don’t wait until fall, get started now.

  • Ideas:
  • Bake Sale
  • Magazine Sale
  • Car Wash
  • Auction
  • Fashion Show
  • You can find more ideas in the PRSSA FUNdraising Bowl Playbook.
grant application
Grant Application

Deadline: June 23, 2014

  • Grant will provide financial assistance to cover registration fee for students wishing to attend the PRSSA 2014 National Conference
  • Up to five grants will be awarded
  • Recipients will demonstrate superior writing sills in both press release and the original essay required in submission.
  • For more information visit:
d c trivia
D.C. Trivia

How many columns does the Lincoln Memorial have and why?

d c trivia1
D.C. Trivia

The Lincoln Memorial has 36 columns.

At the time of Lincoln’s assassination, the U.S. was comprised of 36 states.

d c trivia2
D.C. Trivia

What famous architect designed Washington, D.C.?

(Hint: There is a Metro stop named after him.)

d c trivia3
D.C. Trivia

Charles L’Enfant

(Metro: L’Enfant Plaza)

connect with us
Connect With Us

Twitter: @PRSSANC

Facebook: PRSSA National Conference

Email: [email protected]


meet the conference committee
Meet the Conference Committee

Left to Right: Rachel Landis, Amber Mayfield, Chelsea Williamson, Corinne Buckwalter

Photo Credit: Amber Booth

thank y ou t o o ur s ponsors
Thank You To Our Sponsors

...and more to come!