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Market Research in Weston

Market Research in Weston. By Elyse Baker. 10 Businesses in Weston. 1. Body Shop 2. Claire’s Accessories 3. Marks And Spencer 4. JD Sports 5. T Reds 6. EE 7. New Look 8. Caffe Nero 9. Boots 10. Superdrug. What Information do they use?. Body Shop – 1. No Animal Testing

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Market Research in Weston

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  1. Market Research in Weston By Elyse Baker

  2. 10 Businesses in Weston • 1. Body Shop • 2. Claire’s Accessories • 3. Marks And Spencer • 4. JD Sports • 5. T Reds • 6. EE • 7. New Look • 8. Caffe Nero • 9. Boots • 10. Superdrug

  3. What Information do they use? • Body Shop – 1. No Animal Testing 2. Eco Friendly Claire’s Accessories - 1. Latest offers and discounts Marks and Spencer – 1. continuing to aim to be more eco friendly 2. latest discounts o offers JD Sports – 1.Football stats 2. Latest fashion 3. Latest offers T Reds 1.Latest offers 2.Latest Fashion 3.Shoe sizes

  4. What information do they use? • EE 1.broadband speed 2. Costs 3.Latest offers New Look 1. Opening Times 2. latest offers 3. sales Boots 1. latest offers 2. Boots loyalty points 3. Prices Superdrug 1. latest offers 2. Prices 3. Against Animal Testing

  5. How do they communicate this information? • Body Shop - 1. written on all products 2. logo Claire’s - 1. Posters in the windows M&S - 1. Posters by the checkouts 2. Posters around the store JD Sports - 1. Tannoy announcements 2. Putting the latest stock in the front of the store 3. Posters of famous people wearing the brands T Reds – 1. Posters around the store 2. latest stock in the front of the store 3. Shoe Size charts

  6. How do they communicate this information? • EE 1. Posters around the store 2. Price lables 3. Posters New Look 1. Opening times on the doors so that the customers can see when they open and close. 2. Posters 3. posters Caffe Nero – 1. Posters in the café 2. Products written on a chalk board. Superdrug – 1. Posters 2. Labels 3. written on all products

  7. Logos analysis The colour green implies that the company is eco friendly. Body Shop The circle implies that the company will be there forever. The bold lettering makes it stand out and easier to read for all.

  8. Claire’s Accessories logo Analysis The lettering is large and bold so that the younger generation can read it. Purple lettering will attract young girls and teenagers. Purple is associated with girls.

  9. M&S Logo Analysis Simple lettering making it easier to read for the older generation. Retro The lettering style is upmarket . Green, white and black colours make it easier for the older generation.

  10. T Reds logo analysis Bold lettering Aimed at Tennagers The customer notices the boot first.

  11. Boots logo Analysis The lettering style is upmarket. The colours represent a clinical atmosphere. The style is quite feminine. Because females tend to write in swirly handwriting.

  12. EE Logo Analysis Simple logo and colours The logo and lettering a modern as it is a modern company selling modern products. The lettering is bold so that they stand out from their competitors.

  13. JD Sports Logo analysis The log is simple so that it will stay will people and they will not have to remember any intricate designs. This logo is modern because it is aimed ay young adults and teenagers. The logo appeals to the younger generation. The logo is eye catching because it only has 2 colours.

  14. New look logo analysis The logo stands out because of the contrast of the black and white. Modern logo This logo appeals to girls because it has a feminine touch. Simple lettering and colours.

  15. Caffe Nero logo analysis Clear and easy to read. It is in capitals so that more people notice it. Modern lettering attracts the younger generation. Large letters

  16. Superdrug logo analysis Feminine lettering The star is implying that the customer will feel like a star after. Contrast between the navy blue and the white background .

  17. Who are they aiming at and why?

  18. The adverts • Boots - http://www.youtube.com/watch?v=O_xkpvf-xHE • M&S - http://www.youtube.com/watch?v=a2qLwdyFInc • JD Sports- http://www.youtube.com/watch?v=LAehzTdWEhY • New Look - http://www.youtube.com/watch?v=62YEwbTHHbA • Superdrug - http://www.youtube.com/watch?v=9Yn8LYYxak0 • EE - http://www.youtube.com/watch?v=qxUFpZW69eQ • http://www.youtube.com/watch?v=jmUkmALV4Dk

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