CHAIN STORE 2011级—连锁经营 2A3班 徐志文 李蓉蓉 金怡珺 朱 冰
WHAT IS CHAIN STORE Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses have come to dominate the market in many parts of the world.
HISTORY • The first chain store was British-owned W H Smith. Founded in London in 1792 by Henry Walton Smith and his wife, the store sells books, stationery, magazines, newspapers, and entertainment products. • In the U.S., chain stores began with the founding of The Great Atlantic & Pacific Tea Company (A&P) in 1859. By the early 1920s, the U.S. boasted three national chains: A&P, Woolworth's, and United Cigar Stores. By the 1930s, chain stores had come of age, and stopped increasing their total market share. Court decisions against the chains' price-cutting appeared as early as 1906, and laws against chain stores began in the 1920s, along with legal countermeasures by chain-store groups.
Zara (Spanish: [ˈθaɾa]) is a Spanish clothing and accessories retailer based inArteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagshipchain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius andBershka.
MCDONALD'S McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburgerfast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
1.主餐类 Hamburger 汉堡包 Cheese Burger 芝士汉堡 Double Cheese Burger 双层吉士汉堡 Big Mac 巨无霸 McChicken 麦香鸡 Filet-O-Fish 麦香鱼 3.饮料 CSD(Coca-Cola/Sprite/Fanta/Coke Light) 碳酸饮料/汽水(可口可乐/雪碧/芬达/健怡可乐) Hot chocolate热朱古力 McBlead Coffee浓香咖啡 McBrew Tea 浓滑奶茶 Orange Juice 橙汁 Ice Tea冰红茶 Hot Coffee 美式热咖啡 Hot Tea 热红茶 THE MENU 4.甜品 Pie 苹果派/红豆派/... Shakes奶昔 Dip Cone 新地脆筒(芒果/朱古力等口味) Sundae 新地(朱古力/草莓/菠萝) 2.配餐类 French Fries 薯条 Salad沙拉 McWings 麦辣鸡翅
Super 8 Worldwide, formerly Super 8 Motels, is the world's largest budget hotel chain, with motels in the United States and Canada, as well as newer properties in China. The company is a subsidiary of Wyndham Worldwide, formerly a part of Cendant.
Walmart Stores, Inc., branded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family, who own a 48 percent stake in Walmart. It is also one of the world's most valuable companies.