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in 2008

in 2008. Group 1. Goals (Group 3). Improve innovative technology that will lead to better efficiency and minimized costs Maintain growth through effective risk management Actions that are environmentally sound, socially just, and economically viable

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in 2008

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  1. in 2008 Group 1

  2. Goals (Group 3) • Improve innovative technology that will lead to better efficiency and minimized costs • Maintain growth through effective risk management • Actions that are environmentally sound, socially just, and economically viable • Uphold and expand environmental policies

  3. Goals (Group 1) • “Our overall business vision of becoming the world’s recognized leader in nutrition, health, and wellness remains unchanged.” – Paul Bulcke • Improve Nestle’s market share in the United States • Make Nestle’ the world leader in certain high-growth market segments • Achieve worldwide sustainable competitiveness through four “strategic pillars” • “Our ultimate goal was to be recognized by consumers as ‘the’ nutrition, health, and wellness company and to deliver a competitive return to our shareholders at the same time.” – Singh

  4. Launched in October of 2009 • Monsanto seed technology takes 3+ years to develop • Would be implemented a minimum of 30% of the way into the project • Already working with advanced plant science facility in France to provide superior cocoa plants Alternative #3 Using Monsanto seed technology for stage one of “The Cocoa Plan”

  5. Market share has increased in 2008 • 2nd most competitive company in the pet care market Alternative #2 Adoption of SAIN into pet products

  6. Originally focused on the runners niche market • Expanding to all types of consumers interested in nutrition • Nutrition industry grew 8.7% in 2008 – mostly due to increased consumption of supplements • Continues to be a leader in the nutrition market • Well equipped to deal with highly competitive market Alternative #1 Expanding PowerBar to include protein shakes, electrolyte replenishing sports drinks, and daily vitamin nutrient packs

  7. Comparison PowerBar Alternative • Increased demand for nutrition supplements • Brand well equipped to compete in expanding market • Accomplish goal of increasing market share • Increased demand for chocolate • Backtracking • Research for “superior” cocoa plants already underway • Will efficiency gained outweigh costs of new seed? Seed Alternative

  8. Questions?

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