The Task …. You are one of the key players of a major international media institution. You have a new act to publicise and promote. You must use all your contacts and separate interests within your conglomerate to make this act the biggest star(s) since er Gareth Gates.
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You must use all your contacts and separate interests within your conglomerate to make this act the biggest star(s) since er Gareth Gates.
Irish,14 years old Mary has just been signed to one of your record labels she is reminiscent of a young Britney, very pretty, can act and also writes her own songs.
An American Nu-metal band with all four members of the band under 25 , Gary, Art, Trey and Stew. Trey is the lead singer with a huge underground following already. They have their own Myspace page (where they were signed from) with over 5000 friends.
A 5 piece girl/boy combo group from the eastern sea board region of the US, aged between 12-16 every member can sing, dance and act.
They rely heavily on written material by others. They are Daisy, Hana, Kimberley, Russ and Olly.
A 28 year old singer song writer from Hackney, London. Kevin has been touring bars and clubs for quite some time and has supported acts such as U2, James Morrison and Girls Aloud in the past few years. He was previously signed to a rival company.
What is the plan of action?
Each act have material ready to go.
Will they feature in any print based features you own?
Will they make TV appearances across one area or the world?
Will you make them a star?
Look at where you want your artist to sell and to who?
How will you get their name out there?
You have a limited budget of around 50m to get the ball rolling.
Merchandise? TV? Music? Radio? Film? News?
Ideally in powerpoint (saved to a memory stick)
A month’s action plan in possible calendar form.
The arms of your institution you will use and why.
How you foresee this all working together.
Sample articles, photos, appearances