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Crafting BHAGs for Organizational Success - Directors' Conference Insights

Dive into the art of developing Big Hairy Audacious Goals (BHAGs) for your organization with key examples and strategies discussed at the Directors' Conference in April 2013. Explore the types of BHAGs, from ambitious revenue targets to transformative visions. Learn how these goals demand extraordinary effort and a touch of luck. Unleash your creativity in envisioning a future that aligns with your BHAG and turns dreams into reality. Embrace the wisdom of creating your future, as famously quoted by Abraham Lincoln.

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Crafting BHAGs for Organizational Success - Directors' Conference Insights

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  1. Where are we going?? IH Directors’ Conference, April 2013 MJG_0413

  2. Is this what we want to do? MJG_0413

  3. Ending up where we want to be MJG_0413

  4. Envisioned future • Whatis a BIHAG? • a BigHairyInternationalHouseGoal • i.e. a veryambitious, clearlyarticulatedplanthatrevsupthewholeorganisation MJG_0413

  5. B-IH-AGs • Set well into the future; • Require thinking beyond the current capabilities of the organisation and environment; • Are not sure bets; • Demand extraordinary effort and a little luck! MJG_0413

  6. A creative process MJG_0413

  7. Types of B-IH-AG • TARGET BHAG- • Become a $125 billion by the year 2000 (Wal-Mart, 1990) • COMMON ENEMY BHAG- • Crush Adidas! (Nike, 1960s) • ROLE MODEL BHAG- • Become the Harvard of the West (Stanford University, 1940s) • INTERNAL TRANSFORMATION BHAG- • Become number one or two in every market we serve and revolutionise this company to have the strengths of a big company combined with the leanness and agility of a small company (GEC, 1980s) MJG_0413

  8. Envisioned future – we have a dream • A vibrant, engaging image of what the world will look like if we achieve our BHAG - translating words into mental pictures. MJG_0413

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  10. The last word…. “The best way to predict your future is to create it” Abraham Lincoln MJG_0413

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