crosstour fair a danubian al tour native dream 26 30 january 2012 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
CrossTour Fair “A Danubian Al-TOUR-native Dream” 26-30 January 2012 PowerPoint Presentation
Download Presentation
CrossTour Fair “A Danubian Al-TOUR-native Dream” 26-30 January 2012

Loading in 2 Seconds...

play fullscreen
1 / 30

CrossTour Fair “A Danubian Al-TOUR-native Dream” 26-30 January 2012 - PowerPoint PPT Presentation


  • 130 Views
  • Uploaded on

CrossTour Fair “A Danubian Al-TOUR-native Dream” 26-30 January 2012. “Creation of a tourism product-steps and co-operations among guest houses, attractions” January, 29 th 2012 Rousse, Bulgaria. How to begin ? – Chain of Tourist Product development vs. Satisfaction.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'CrossTour Fair “A Danubian Al-TOUR-native Dream” 26-30 January 2012' - landon


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
crosstour fair a danubian al tour native dream 26 30 january 2012
CrossTour Fair“A Danubian Al-TOUR-native Dream”26-30 January 2012

“Creation of a tourism product-steps and co-operations among guest houses, attractions”

January, 29th 2012

Rousse, Bulgaria

how to begin chain of tourist product development vs satisfaction
How to begin? – Chain of Tourist Product development vs. Satisfaction

To book, to get to and be back from the destination

To obtain information

The stay at the destination

Animation on the spot

Mediation and Transport

Accommodation

Attractions

Information

ADDITIONAL SERVICES

the tourist product

Tourist Economy

The Tourist Product
  • Primary element of tourism
  • Composition of various elements
  • Organic and sellable
  • 80% of time composed by consumer itself
the tourist product1

Base Factors

The Tourist Product
  • Elements of spontaneous attractiveness
    • Natural
    • Cultural
  • Elements of derived attractiveness
    • Infrastructural
    • Organizational
fundamental elements of the tourist product1
Fundamental elements of the Tourist Product
  • Elements of spontaneous attractiveness
    • Natural
      • Climatic
      • Landscape
      • Thermal resources
      • Health care resources
    • Cultural
      • Historical
      • Artistic
      • Folklore
      • Cultural events
tourism product development

SETTING

ACTIVITY

Tourism Product Development

Tourism products are a combination oftwo components:

tourism product development1

Built Environments

  • Natural Environments
Tourism Product Development

SETTINGS...

tourism product development2
Tourism Product Development

BUILT ENVIRONMENTS...

  • Theme parks
  • Resorts
  • Infrastructure
tourism product development3
Tourism Product Development

CARRYING CAPACITY

  • Built Environments
  • Natural Environments
tourism product development4
Tourism Product Development

NATURAL SETTING

Many tourists are accepting of a small number of people around them, but generally travel to natural settingsto experiencesome degreeof solitudeand quiet.

fundamental elements of the tourist product2
Fundamental elements of the Tourist Product
  • Elements of derived attractiveness
    • Accommodation structures and Catering
    • Communications, transportation systems and infrastructures
fundamental elements of the tourist product3
Fundamental elements of the Tourist Product

Elements of derived attractiveness

  • Complementary facilities
    • Sport
    • Events
    • Entertainment
      • Permanent (recreational, sport and cultural facilities)
      • Occasional (entertainment, cultural and art events)
fundamental elements of the tourist product4

Base Qualification

+

Human Contact

Fundamental elements of the Tourist Product
  • Human resources requirements
    • The civic and cultural education
    • The technical and professional preparation
    • The conscientiousness
    • The readiness to help and
    • The sense of Hospitality

Tourism = Industry of Hospitality

creation and building of the tourist product1

‘TOURIST PACKAGE’

Creation and building of the Tourist Product
  • Tourist Product is a composed one!
  • It must be formulated, created and marketed as a
creation and building of the tourist product2
Creation and building of the Tourist Product
  • Combination and mixture of elements of spontaneous and derived attractiveness
  • Essential factors like
    • transportation
    • recreational facilities
    • complementary services
  • Executed by capable organizations

TOUROPERATORS

creation and building of the tourist product3

SPONTANEOUS

attractiveness

DERIVED

attractiveness

Transportation

Recreation facilities

Complementary services

Creation and building of the Tourist Product

PACKAGE

slide20

Packages

PACKAGES

The best example of a Tourist Product

BUILT by Tour Operator

SOLD by Travel Agent

slide21

Packages

  • A package consists of:
    • series of integrated services (tourist and transportation)
    • bought, assorted and sold by Tour Operator
    • distributed by Travel Agents to Consumer
    • at fixed global price
slide22

ATTRACTIONS AND IMAGE

FACILITIES - SERVICES

EVENTS

Packages - Holiday Travel

Quality/Price Ratio

transformation efforts vs outcomes
TRANSFORMATION EFFORTS VS. OUTCOMES

Q

S

P

C

T

I

M

E

Q – quality; S – strategy; P – professionalism; C - capacity

integration process
Integration process

The concept of customer integration is defined as an engagement and moreover active interaction and participation of the customers in the process of tourist product provision:

  • At product level
  • At strategic level
  • At operational level
slide26

The partnership’s

  • creative and social framework
  • Institutions. Library, Music school, Community centre, Sports facilities, Museum
  • People. Artists, innovatorsand engaged. Symbol analysis's and experts.
  • The Social capital. Clubs and associations. Voluntary work. Networks
  • Businesses. Innovative & knowledge-intensive industries
  • + national

www.kulkom.dk 2007

slide27

The Partnership’s Creative Framework

  • Necessary in order to drive innovation in the experience society
  • Necessary so that the region can reach its strategic goals
  • Settlement and population
  • Business development
  • Tourism

www.kulkom.dk 2007

challenge of the partnership within and outside the region 1
Challenge of the partnership within and outside the region (1)
  • To build upon its roots and renew its identity
  • To embrace globalisation, new cultures, values and opportunities
  • To seize its spot within the region(s)
  • To develop knowledge, arts, culture and Experience Economy

www.kulkom.dk 2007

challenge of the partnership within and outside the region 2
Challenge of the partnership within and outside the region (2)
  • To place its creative framework requirements in a growth perspective
  • To involve residents, businesses and grass root organisations

Network city with a good narrative?

A bridged municipality?

www.kulkom.dk 2007

to keep eyes wide open
To keep eyes wide open…

“Sometimes we stare so long at a door that is closing that we see too late the one that is open!”

Alexander Graham Bell