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Introduction to Commercial Building Energy Efficiency through EPA’s ENERGY STAR program . Week 3: Market Transformation and the Role of the ENERGY STAR Program. Outline. Class Objectives Market Transformation and the Role of the ENERGY STAR Program Program purpose

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introduction to commercial building energy efficiency through epa s energy star program

Introduction to Commercial Building Energy Efficiency through EPA’s ENERGY STAR program

Week 3: Market Transformation and the Role of the ENERGY STAR Program

outline
Outline
  • Class Objectives
        • Market Transformation and the Role of the ENERGY STAR Program
    • Program purpose
    • ENERGY STAR brand influence on consumer and organization decisions
    • ENERGY STAR Challenge call to action to save energy use by 10% or more and connection to stimulus dollars
    • Increasing ENERGY STAR program effectiveness
class objectives
Class Objectives

Upon completion of this unit, you will be able to:

  • Describe the purpose of the ENERGY STAR program
  • Explain how the ENERGY STAR brand has influenced consumer and organization decisions
  • Explain how the ENERGY STAR Challenge is a call to action to save energy use by 10% or more. Explain how local governments are creating campaigns to save energy in privately owned buildings and connecting this to stimulus dollars they receive from DOE’s Energy Efficiency Conservation Block Grant program.
  • Discuss how the ENERGY STAR program could increase its effectiveness
opportunities for energy efficiency
Opportunities for Energy Efficiency
  • The energy used by a building to support just one office worker for a day causes more than twice as many greenhouse gas emissions as that worker’s drive to and from work.
what is energy star
What is ENERGY STAR?
  • Voluntary program administered by the U.S. Environmental Protection Agency

1992

First ENERGY STAR qualified product

2003

First commercial building design and first ENERGY STAR qualified plant

1995

First ENERGY STAR qualified home

1999

First ENERGY STAR qualified building

builds upon intersection of interests
Builds Upon Intersection of Interests

Environmental

Protection

Consumer

Preferences

Manufacturer/Retailer

Interests

Utility

Program

Sponsor

Interests

  • Cost-effective
  • No sacrifice in performance

Consumer is key!

7

slide8
Brand Promise

Protects the environment through superior energy efficiency

No tradeoffs in performance or quality

Cost effective (2nd price tag)

Why it works

Government-backed symbol providing reliable, unbiased information—source of authority

Binary (Y/N)

Power of the individual to make a difference

Fair treatment across technologies/ manufacturers for products that deliver similar savings to the consumer

ENERGY STAR Promise

8

growing awareness and interest in energy star
Growing Awareness and Interest in ENERGY STAR
  • Awareness & influence continues to grow!
    • Public awareness had grown to more than 75% by the end of 2009.
  • Substantial portions of U.S. households recognize, understand, and are influenced by the ENERGY STAR label.
    • Over 1 in 3 households knowingly purchased an ENERGY STAR qualified product in 2009, and 80% of those households credited the label as an important factor in their decision.

Source: National Awareness of ENERGY STAR for 2008:

Analysis of CEE Household Survey

slide10
Residential

Labeled Products

60+ products / 3,000 manufacturers

10-60% more efficient

Labeled New Homes

20-30% more efficient

Home Improvement Services

Beyond products

Ducts / home sealing

Whole home retrofits

ENERGY STAR Strategies

Commercial/ Industrial

Corporate Energy Management

  • Benchmarking, goals, upgrades (mgmt & systems --not widgets)
  • Whole building labeling for excellence
    • Technical assistance

Labeled Products

  • For plug load, not system components

Industrial

Small Business Initiative

International partnerships—Canada, EU, Japan, etc.

10

energy star at home
ENERGY STAR: At Home
  • Qualified Products
  • 50+ product categories including lighting, appliances, electronics, etc
  • 2,000+ manufacturers
  • Qualified New Homes
  • ~20-30% more efficient than standard homes
  • Home Improvement
  • Tools to assess energy efficiency of existing homes
  • Improve with proper sealing and insulating; efficient heating and cooling
  • Whole home approach
energy star in your community
ENERGY STAR: In Your Community
  • Qualified Buildings and Industrial Facilities
  • The places where we work, shop, play and learn:
    • Schools, hotels, hospitals, supermarkets, offices, retail stores, banks, dormitories, medical offices, courthouses, warehouses
    • Auto assembly, cement manufacturing, corn refining, and petroleum refining facilities
  • More than 5,300 as of September 2008
  • Nearly 100 Designed to Earn the ENERGY STAR (pre-construction) commercial projects
  • 40% more efficient, emit 35% less carbon dioxide
energy star in your community cont
ENERGY STAR: In Your Community(cont)

Corporate Energy Management

  • Company-wide approach
    • Strategic goal setting and planning, benchmarking, operational changes, upgrades & improvement, employee involvement (management & systems vs. widgets & technology)
  • Tools to assess & improve energy efficiency of commercial buildings and industrial facilities
    • National Energy Performance Rating System (1-100 scale)
    • Energy tracking tool (Portfolio Manager)
    • Plant Energy Performance Indicators (EPIs)
slide14
Americans ,with the help of ENERGY STAR, saved $17 billion on energy bills and prevented 45 million metric tons of GHG emissions—equivalent to the emissions from 30 million vehicles

Over 75% consumer awareness

17,000 partners

More than 3 billion qualified products sold since 2000

Over 1 million new homes are ENERGY STAR

Tens of thousands buildings benchmarked and thousands upgraded

Success: 2009 Accomplishments

14

energy star brand promise and key principles
ENERGY STAR:Brand Promise andKey Principles
  • The Promise
    • Protects the Environment through superior energy efficiency
    • No Tradeoffs in performance or quality
    • Cost Effective low-cost energy efficiency improvements
  • The Principles
    • Source of Authority Govt.-backed symbol providing valuable, unbiased information
    • Power of the Individual to make a difference
strategy educate and activate
Strategy: EDUCATE and ACTIVATE

Goal:

  • Raise awareness to help Americans save energy and fight global warming

Audiences:

  • Consumers & Employees (create demand)
  • Corporate Level Executives (drive strategy and progress)
  • Energy & Facility Managers (direct and implement)

Desired Results:

  • Increased consumer/employee awarenessof energy saving actions they can take where they work, shop, play, and learn
  • Increased consumer/employee demand for energy efficiency where they work, shop, play, and learn
  • Increased awareness of your organization’s efforts, in partnership with ENERGY STAR, to save energy and fight global warming

Ultimate Result: Decrease greenhouse gas emissions

slide18

Reaching Consumers—Speaking to the Head AND the Heart

  • Americans are concerned about the environment and climate change
    • 87% strongly agree or agree with the statement “I am very concerned about the environment.”
    • 93% strongly agree that “Saving energy helps the environment”
    • 80% of Americans say they believe in global warming, and there is widespread belief that human behavior is contributing to the problem. (Poll, Spring 2008)
  • Protecting the environment creates a long term connection for action; helps to motivate change.
  • Environment and future for next generations is an emotional connection
  • Energy efficiency is a rational decision—saves energy and money

18

slide19
Not just changing preferences—changing behavior

Educate consumer

Second price tag (life cycle costs)

Environmental choice

Credible source

Tools/ advice/ unbiased information

Information at transaction points

Link to measurement/ performance

Measured performance incents behavior change

Link to quality services

Change Consumer Behavior

slide20
Criteria weighed when developing or revising ENERGY STAR product specifications:

Significant energy (GHG) savings will be realized on a national basis

Product energy consumption and performance can be measured and verified with testing

Product performance will be maintained or enhanced.

Purchasers of the product will recover any cost difference within a reasonable time period

Specifications do not unjustly favor any one technology

Labeling will effectively differentiate products to purchasers

Strive for top 25%of product models (not sales) but key criteria can trump that goal

Use a well-documented, transparent process

Clear Process for Setting/ Revising ENERGY STAR Specifications

slide21

Loyalty is the Goal

Performance

Communications

DifferentialValue

Awareness

Relevance

Satisfaction

Loyalty

21

slide22

Loyalty is the Goal—How Are is ENERGY STAR Doing?

Awareness

Relevance

DifferentialValue

Satisfaction

Loyalty

75+% of households recognize the label.

65+%of households that recognized ENERGY STAR feel that “buying ENERGY STAR labeled products helps protect the environment for future generations.”

75%agree that the ENERGY STAR label means “I am getting a more energy-efficient product.”

90+% of knowing purchasers would likely recommend ENERGY STAR to a friend.

55+% agree “buying ENERGY STAR labeled products makes me feel like I am contributing to society.”

22

energy star challenge
ENERGY STAR Challenge
  • EPA’s national call-to-action to improve the energy efficiency of America’s commercial and industrial buildings by 10% or more.

www.energystar.gov/challenge

opportunities for energy efficiency26
Opportunities for Energy Efficiency
  • If the energy efficiency of U.S. commercial and industrial buildings improved by 10%:
    • Amount of money that would be saved: $20 billion
    • Amount of greenhouse gas emissions that would be reduced: Equal to about 30 million vehicles
the energy star challenge
The ENERGY STAR Challenge
  • More than 2,600 organizations and individuals have joined the Challenge.
  • Participants are encouraged to:
  • Design commercial buildings to be energy efficient.
  • Measure and track energy use
  • Develop a plan for energy improvements
  • Make energy efficiency upgrades
  • Help spread the energy efficiency word to others.
  • Become an ENERGY STAR Partner
who s improving performance with energy star
Who’s Improving Performance with ENERGY STAR

Commercial Real Estate (CB Richard Ellis, Hines, Jones Lang LaSalle, USAA Realty, Transwestern)

Retail (JCPenney, Kohl’s, Target, Verizon Wireless, Food Lion, Stop & Shop)

Hospitality (Marriott, Best Western, Wyndham)

Healthcare (Sunrise Assisted Living, Providence Health, Inova Health System, NY Presbyterian)

State and Local Government (California, New York City, Washington, DC, Louisville, Arlington County (VA))

K-12 Schools (New York City Schools, San Diego Schools, over 75 Wisconsin school districts)

Higher Education (University of New Hampshire, City University of New York, University of Michigan)

louisville kilowatt crackdown launched january 2009
Louisville Kilowatt Crackdown – Launched January 2009
  • An energy management contest open to ALL Louisville commercial buildings (including commercial real estate, health care, K-12, hospitality, etc.)
  • Awards based on Portfolio Manager benchmarking results Greatest Improvement in Efficiency
    • Most Improved Over Time
    • Most Efficient
      • For properties with the highest overall efficiency ratings
    • The Kilowatt Cup
      • Jury awarded trophy recognizing superior achievements in energy management
energy star taking off in louisville
ENERGY STAR Taking Off in Louisville
  • Louisville’s first year as an ENERGY STAR Partner and a model city showed big results:
    • By the close of 2008, the number of ENERGY STAR Partners in Louisville had doubled from 7 to 14, and the number of labeled buildings had also doubled, from 5 to 10
    • As of December 2008, 232 buildings were registered to participate in the 2009 Louisville Kilowatt Crackdown
    • In the first three quarters of 2008, the number of ratable buildings benchmarked in PM increased 120%, from 92 to 212.
benchmarking the first step to energy savings in buildings
Benchmarking —The First Step to Energy Savings in Buildings

Benchmarking through ENERGY STAR allows a building owner/manager to:

Compare one building against a national sample of similar buildings

Compare all buildings of a similar type to each other

Set priorities for use of limited staff time and/or investment capital

rating system for buildings
Rating System for Buildings

Is 80 kBtu/SF/YR high or low for a building?

Statement of Energy Performance

EPA Rating

Fuel Efficiency

MPG

Is 60 MPG high or low for an automobile?

energy performance gap

Top performing buildings use 3 to 4 times less energy per ft2 than the worst performers.

Newer buildings are equally representedacross all quartiles.

Based on a sample of 4,000 buildings nationwide.

39 percent of buildings with a rating of 75 or better are less than 25 years old

42 percent of buildings with a rating between 25 and 74 are less than 25 years old

35 percent of buildings with a rating between 0 and 24 are less than 25 years old

Number of Buildings

10

1

25

50

75

90

29.9

86.0

165.7

121.1

339.4

EPA Performance Rating &

Energy Intensity

(kBtu/ft2-year)

Best Performers

Worst Performers

Energy Performance Gap
technology performance
Technology ≠ Performance
  • 60 percent of building fan systems oversized on average by 60 percent (EPA fan study)
  • Chillers oversized 50 percent to 200 percent (Lawrence Berkeley National Laboratory)
  • Improper installation and poor maintenance

NEXT: So what can Portfolio Manager help us do?

energy star portfolio manager
Assess the whole bridling energy use of existing buildings (weather normalized EUI)

Receive an energy performance rating (1-100 score) or comparison to national average

Track changes in energy and water use over time in single buildings, groups of buildings, or entire portfolios

Track CO2 reductions and cost savings

ENERGY STAR Portfolio Manager

EPA’s no-cost online tool: www.energystar.gov/benchmark

energy star portfolio manager new features
NEW!

Custom reporting and graphing features

Enhanced water use tracking (change from baseline per SF, %, total)

1-100 House of Worship and Data Center ratings now available

Track onsite renewable wind and solar energy production

Track Renewable Energy Certificates (RECs) at the building level

ENERGY STAR Portfolio Manager: New Features

EPA’s no-cost online tool: www.energystar.gov/benchmark

portfolio manager for arra funded projects
Portfolio Manager for ARRA-funded Projects

Use Portfolio Manager to:

Identify Projects

Track Progress

Document Savings Results

Growing need for consistent, transparent, and accountable energy and GHG savings tracking

For Municipal building projects and other EE programs available to building owners in your community.

1 identify best opportunities for energy efficiency improvements
1. Identify Best Opportunities for Energy Efficiency Improvements
  • Identify under-performing buildings to target for energy efficiency improvements.
  • Estabish baselines to set goals and measure progress
2 track progress over time
2. Track Progress Over Time
  • Set a baseline and monitor energy efficiency improvements over time
  • View percent improvement in weather-normalized energy use intensity.
  • Track reductions in greenhouse gas emissions.
  • Monitor energy and water costs
3 verify savings results
3. Verify Savings Results
  • Provide transparency and accountability to help demonstrate strategic use of capital improvement funding.
  • Quickly and accurately demonstrate savings for an individual building or entire portfolio:
    • Energy use
    • GHG emissions
    • Water use
    • Energy costs
custom reporting
Custom Reporting
  • Demonstrate savings for an individual building or entire portfolio:
    • Whole building energy performance
    • Improvements over a baseline
    • GHG emissions
    • Water use
    • Energy costs
  • Create custom reports and collect benchmarking results from multiple PM users.
    • Create custom reports by choosing from key energy, environmental, and cost performance indicators
    • Download data in Excel, CSV, PDF, and XML formats
    • Streamlines the process of data collection when evaluating programmatic savings
custom reporting42
Custom Reporting
  • Choose the data for reporting
  • Add custom instructions
  • Distribute report via unique URL
  • Data from recipients is aggregated electronically
slide46
Combat global warming

Launched Earth Day 2009

Expanded ENERGY STAR Pledge

Nationwide events with local sponsors

Focus: youth (8-15) and families

Community service projects

National youth organization partnerships

Boys & Girls Clubs of America

PTO Today

Many ways to leverage

Campaign: Change the World, Start with ENERGY STAR 2009/2010

cornerstone the energy star pledge
Cornerstone: The ENERGY STAR Pledge

More than 2 million Pledges

bring your green to work
Bring Your Green to Work
  • “Job Seekers are recognizing the importance of finding a green workplace; 35% rank an environmentally-aware workplace as either a ‘Requirement’ or ‘Deciding Factor’ for their next job, according to Beyond.com.”
    • Business Wire, 4/15/2008
  • EPA, through ENERGY STAR, can help you encourage energy efficiency in the workplace.
review questions
Review Questions
  • Describe the purpose of the ENERGY STAR program.
  • Explain how the ENERGY STAR brand has influenced consumer decisions.
  • How can ENERGY STAR awareness among consumers help increase energy efficiency in the commercial market place?
  • How does the ENERGY STAR program help home owners move beyond individual product purchasing decisions? What is Home Performance with ENERGY STAR?
  • From “Celebrating a Decade of ENERGY STAR Buildings,” explain why and how EPA brought the ENERGY STAR brand into the commercial buildings market. Why did EPA move to a “whole building” approach in the commercial market?
  • Describe the ENERGY STAR Challenge and explain how local governments are creating campaigns to save energy in privately owned buildings.
  • Explain how state and local governments are incorporating ENERGY STAR Portfolio Manager into initiatives/programs funded with stimulus funding from DOE’s Energy Efficiency Conservation Block Grant program.
up next week 4
Up Next: Week 4
      • ENERGY STAR for Commercial Buildings—Benchmarking Buildings and Prioritizing Improvements within a Portfolio of Buildings
  • Benchmark the energy use of a building using monthly energy bill and other required building data
  • Analyze and explain the benchmarking results to others in the class (and possibly the building owner/manager) using data from Portfolio Manager
  • Generate a Statement of Energy Performance and a Building Checklist from Portfolio Manager for a building and review the data to confirm its accuracy
  • Explain how to identify priority projects with a portfolio of buildings