4Food:burgers go social. MA190109 浦仲緯 MA190111 陳春米 MA190110 戚嘉蓁 MA190203 蔡邑丞. The business challenge facing 4Food is that it needs a way to stand out amid 20,000 other restaurants in New York City.
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The business challenge facing 4Food is that it needs a way to stand out amid 20,000 other restaurants in New York City.
A 240-square-foot monitor constantly streams Twitter tweets, restaurant information, and Foursquare check-ins.
This restaurant has multiple options for placing an order. You can give your order to a restaurant employee using an iPad, or you can place the order online yourself.
What makes 4food really stand out is its use of crowdsourcing for both marketing and menu development.
E-commerce and social networking technology introduced new opportunities for linking to customers and for distinguishing products and services.