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Word Choice Matters - PowerPoint PPT Presentation


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Word Choice Matters. Denotation, Connotation, Euphemisms & Clichés. Denotation. Dictionary meaning No emotional attachment Basic whole meaning Neutral. Connotation. Value a word holds Emotional conveyance Can be positive or negative Implies value or judgment. Euphemisms.

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word choice matters

Word Choice Matters

Denotation, Connotation, Euphemisms & Clichés

denotation
Denotation
  • Dictionary meaning
  • No emotional attachment
  • Basic whole meaning
  • Neutral
connotation
Connotation
  • Value a word holds
  • Emotional conveyance
  • Can be positive or negative
  • Implies value or judgment
euphemisms
Euphemisms
  • Words or phrases to make something sound less harsh, bad, or offensive
  • Can be unclear
  • Can muddy the true meaning
  • Can be deceptive
p c terminology
P.C. Terminology
  • Like euphemisms, can be used for good or evil
  • May be vague
  • May not convey true meaning
idioms
Idioms
  • A phrase that does not mean what it actually says
    • Under the weather
    • A couple of sandwiches short of a picnic
    • To throw in the towel
clich s
Clichés
  • Common or well-know phrase
  • Over-used
  • Heard it before
  • Life is like…

Clichés

slang
slang
  • In a state of constant change
  • Dates writing
language is manipulation
Language is Manipulation
  • Advertising
  • Legal issues (spin)
  • Pass judgment
  • Beware the fallacy – more on those later…
name or explain
Name or explain
  • As luck would have it
  • cliché
name or explain1
Name or explain
  • To get out of hand
  • Idiom
  • To allow a situation to get out of control
name or explain2
Name or explain
  • Visually impaired
  • PC Language
  • Blind
name or explain3
Name or explain
  • Kick the bucket
  • Euphemism
  • Died
name or explain4
Name or explain
  • Bonkers
  • Slang
  • Crazy
name or explain5
Name or explain
  • Correctional facility
  • PC Language
  • Prison
name or explain6
Name or explain
  • The clink
  • Slang
  • Prison
name or explain7
Name or explain
  • Firefighter, Police Officer, Flight Attendant
  • PC Language
  • Gender-Neutral terms
name or explain8
Name or explain
  • Zip
  • Slang
  • Nothing