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Sweet Whinnies Gourmet Horse Treats. Final Report. Venture Introduction. a growing operation that started by making treats for my own horses and then was approached by a friend to sell them in her store.

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venture introduction
Venture Introduction
  • a growing operation that started by making treats for my own horses and then was approached by a friend to sell them in her store.
  • From there it grew into being sold in 2 sizes with 10 or 20 treats for in store packaging and/or buying them in bulk directly.
  • The opportunity is to get a better idea of where this venture could possibly expand into and other possibilities that can be gained.
the team

Responsibilities of team:

  • Elinor Gardner(Student): plan, design, and execute plan.
  • Peter Gardner(Small Business Owner): suggested strategies & feedback
  • Peter Miller (Professor): provide feedback and suggestion
  • Stephen Wong & Steven Greig(Student Advisor): provide suggestions
  • Create a well modified horse treat that will be appealing to horses for treat rewards or for the owner to spoil their horse
  • Design a logo and effective packaging
  • Create a social media page on facebook
  • Research existing similar product and see how they are doing in the market
  • Regulations for the product to be released in the market
  • Determine a market (stores) that would be willing to carry the product
end product
End Product
  • To have a variety of styles in horse treats from flavours & sizes
  • A plan to maintain treat supply to stores and keep the treat line funded and managed.
  • All information & paper works for regulations has been collected
  • Promotion through Social Media was proven to be successful
    • Profit of $200 in 4 weeks