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Blake Mason, John Frelinghuysen, and Diana Nay

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Social Media Strategy Presentation. Blake Mason, John Frelinghuysen, and Diana Nay. Organizations OVERVIEW. Main goal of educating through exposure Building their own brand through immersive experience Targeting a niche audience with appropriate tactics. Waves 4 Water and the water project.

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slide1
Social Media Strategy Presentation

Blake Mason, John Frelinghuysen, and Diana Nay

organizations overview
Organizations OVERVIEW
  • Main goal of educating through exposure
  • Building their own brand through immersive experience
  • Targeting a niche audience with appropriate tactics
waves 4 water and the water project
Waves 4 Water and the water project
  • Exposing a social problem
  • Achieved through
    • Facebook: images and engaging conversation
    • Blog: specific stories and examples
    • Pinterest: showing research that appeals to niche demographic
    • YouTube: storytelling
rollins college and elon university s immersion programs
Rollins College and Elon university’s immersion programs
  • Exposure through international immersion experiences
  • Achieved though:
    • Website: organized tabs to showcase variety and numerous opportunities
    • Testimonials: personal stories with which niche audience can relate to
    • YouTube: imagery appeals and engages the viewers
    • Blogs: straightforward and live information
fmhs albin polasek
FMHS & Albinpolasek
  • Exposure of culture
  • Achieved through
    • Facebook: To Create Costumer Connection
    • Vimeo: To educate and promote through video
    • Twitter: An extension in social media presence
    • Website: To educate and preview the organization
common different strategies
Common/ different strategies
  • Informational vs. storytelling using videos
  • Creating connections through social media
  • Using images to tell a story
implications
Implications
  • New media helps reach niche audience
  • These platforms aid in brand recognition
  • Enhances communication
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