1 / 21

Importance of Effective Organizational Communication

Learn about the significance of communication within organizations, including internal and external communication, communication breakdowns, and techniques to improve communication. Discover how effective communication helps in achieving individual and organizational goals.

lalonde
Download Presentation

Importance of Effective Organizational Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lecture 1 Organizational Communication • Internal communication • External communication

  2. Introduction • Planning, organizing, leading, and controlling all involve communicative activity • The glue that holds organizations together

  3. The Importance of Communication Accomplish individual and organizational goals Communication helps organizations Implement and respond to organizational change Coordinate activities Engage in virtually all organizational relevant behaviors

  4. The Importance of Communication Communication breakdowns are pervasive Ineffective communication = ineffective organizations Informal remarks are distorted Kidding leads to anger Problems arise when… Directives are misunderstood

  5. The Importance of Communication • Communication itself is unavoidable in a functioning organization • Only effective communication is avoidable • Everything one does communicates something, in some way, to somebody • The only question is, “With what effect?”

  6. The Communication Process

  7. How Communication Works • Effective communication • Common understanding between a communicator and a receiver • Verbal or nonverbal common symbols are used to convey information • In an organizational, internal information flows • Vertically • Horizontally • Diagonally

  8. Communicating Within Organizations Downward Communication Flows from higher levels in the hierarchy to those in the lower levels Includes job instructions, memos, policy statements, procedures, manuals, company publications Often incomplete, inadequate, and inaccurate

  9. Communicating Within Organizations • Upward Communication • Communicator is at lower level than receiver • Includes suggestion boxes, group meetings, and appeal or grievance procedures

  10. Functions of Upward Communication • Provides managers feedback about problems, organizational issues, day-to-day operations • Is management’s primary source of feedback • Relieves employee tension by allowing lower-level organization members to share relevant information with superiors • Encourages employees’ participation and involvement, thereby enhancing organizational cohesiveness

  11. Horizontal Communication Necessary for coordination and integrationof diverse organizational functions Often necessary for coordination Can provide social need satisfaction Facilitation often left to individual managers

  12. Communicating Within Organizations Least-used channelof communication Diagonal Communication Important where memberscannot communicate effectivelythrough other channels Sometimes the most efficientcommunication method, in terms Of time and money

  13. Organizational Communication External Communication

  14. Communicating Within Organizations • Communicating Externally • Present products, services, positive image • Attract employees • Gain attention • Typically used for… • Public relations • Advertising • Promoting • Customer/client/patient surveys

  15. Information Richness • The amount of information that can be transmitted or communicated effectively • Face-to-face interactions are high in richness • A general email to employees is low in richness • A medium with high richness • Likely to result in common understanding • “Real time” communication permits instant feedback

  16. Common Communication Media

  17. How Technology Affects Communication Social Networks Email, Messaging Internet/Intranet/Extranet Smart Phones Voice Mail eMeeting/ Collaboration Teleconference Videoconference

  18. Intranet Versus Extranet Intranet Extranet • Private, protected electronic communication system within an organization • Used to communicate proprietary and organization- specific information • Connects employees with individuals external to the organization

  19. Improving Communication in Organizations • To become a better communicator • Strive to be understood • Strive to understand

  20. Techniques to Improve Communications Utilizing feedback Regulating information flow Following up Encouraging mutual trust Repetition Empathy Using the grapevine Simplifying language Effective timing

  21. Promoting Ethical Communications • Kreps’ principles for internal organizational communications • Do not intentionally deceive another • Do not purposely harm an organization member • Treat organizational members justly

More Related