Mobile Marketing
Download
1 / 37

Mobile Marketing Eric Eddings Gluttony NY - PowerPoint PPT Presentation


  • 104 Views
  • Uploaded on

Mobile Marketing Eric Eddings Gluttony NY. The world is moving towards mobile. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone. Mobile devices represent 10% of website hits globally .

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Mobile Marketing Eric Eddings Gluttony NY' - lalasa


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Mobile Marketing

Eric Eddings

Gluttony NY


The world is moving towards mobile.


There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone.


Mobile devices represent 10% of website hits globally.



Mobile marketing allows you to: mobile revolution?

  • Communicate with prospective and current customers

  • Attract new customers

  • Retain current customers




No mobile website? to reach your audience.


More and more of your customers are interacting with your brand in a manner that

you have notdesigned.


What makes a quality mobile website? brand in a manner that


Simple brand in a manner that Navigation

Responsive Design


Simple Navigation brand in a manner that

Understanding the basic needs of the mobile user.


Define your flow of traffic. brand in a manner that


COMMUNICATE SIMPLY: brand in a manner that

1. Illustrate credibility

2. How it works – estimate price

3. Location map (GPS, ZIP, etc)

4. Sign in

-Send money

-Track transfer

-Set up cash @ location


Attracting new customers brand in a manner that



Mobile advertising brand in a manner that


In 2012 alone: brand in a manner that

Mobile ad clicks are up 711%

Requests are up 698%


Many mobile ad-networks allow you to develop and manage CPL campaigns to extremely targeted segments.




SMS is a valuable tool to retain customers?invigorate old customers and convert new ones.


Text messages have a retain customers?97% open rate.


46.8% retain customers? of smart phone owners use their phones to receive text messages with offers.


When gathering sign-ups ask customers whether they would like occasional SMS updates with coupons and special offers




Let’s recap. service.


Optimize service. your mobile website to ensure your visitors are having a great experience.


Mobile advertising can help you gain new service.targeted customers.


Use SMS to service.update your customers on coupons and promotions.


More questions service.



Thank you! service.


ad