Colour in Semiotics - PowerPoint PPT Presentation

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Colour in Semiotics

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  1. Colour in Semiotics • Colour is an intrinsic part of semiotic communications • “Color may function as a sign for a physical phenomenon, for a physiological mechanism, or for a psychological association” (José Luis Caivano, 1998)

  2. Iconology of Colour • Colour can represent various different things through different implications • These can be taught, or can be basic human psychology • The message received from a colour can vary greatly • Phrases often use colours to express an idea, feeling or indicator

  3. Colour Psychologically • The human mind typically defaults to colour automatically as the first indicator • This allows its use as an immediate signal for various uses • These uses are taught at young ages, stoplights being one main example

  4. Pope’s Solid of Colour

  5. Conclusion • Non-linguistic communication is all around us • It may be taught, assumed, or even instinctive • Signs and symbols can express so many different things, much more than words