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Travel -Tourism – Marketing A Bright Spot in Rural America?. John Keller. Tourism Defined. A segment of the travel market that consists of individuals and groups that are known as "free and independent travelers" or FIT
“I even thought that I was dead till I found out I was just in Nebraska.”
Genuine Amish County Store
The fun started immediately when I crossed the Missouri River into Atchison, in the northeast corner of Kansas, and found that the town was named for a senator - from Missouri. In fact, David Rice Atchison was president of the United States for 24 hours, beginning at noon March 4, 1849. He snoozed for most of his term.
In 1987, the "Black Squirrel Song" became Marysville's, Kansas official anthem:
"Lives in the city park, runs all over town
The coal black squirrel will be our pride and joy
Many more years to come!"
Rocket Fest at Argonia
Picture of embalmed Samuel Dinsmore in his Mausoleum at Lucas, Kansas here
Samuel P Dinsmoor at 89 & his 20 year old wife and year old son
World’s Most Expensive Tourism - Antarctica
From New Zealand
By Russian Ice Breaker
For example, if you have a great array of desirable products (+), at very competitive prices (+), but a poor location (-) and a moderate amount of promotion (0), your assessment might look like this:
1. It is better to be first than it is to be better.
2. If you can't be first in a category, set up a new category you can be first in.
3. It is better to be first in the mind than to be first in the marketplace.
4. Marketing is not a battle of products, it's a battle of perceptions.
5. The most powerful concept in marketing is owning a word in the prospect's mind.
6. Two companies cannot own the same word in the prospect's mind
6. The strategy to use depends on which rung you occupy on the ladder.
7. In the long run, every market becomes a two horse race.
8. If you are shooting for second place, your strategy is determined by the leader.
9. Over time, a category will divide and become two or more categories.
10. Marketing effects take place over an extended period of time.
11. There is an irresistible pressure to extend the equity of the brand.
12. When you admit a negative, the client will give you a positive.
13. In each situation, only one move will produce substantial results.
14. Unless you write your competitor's plans, you can't predict the future.
15. Success often leads to arrogance, and arrogance to failure.
16. Failure is to be expected and accepted.
17. The situation is often the opposite of the way it appears in the press.
18. Successful programs are not built on fads, they're built on trends.
19. Without adequate funding, an idea won't get off the ground.
20 When things go really
Wrong it can get ugly
P x F = PR where
P = Penetration Rate
F = Frequency of Penetration
PR = Penetration Rate
Market Area Participation Rate Frequency PR
A 20% 2.5 50%
B 20% 1.0 20%