great by choice chapter 6 smac n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Great By Choice Chapter 6: SMaC PowerPoint Presentation
Download Presentation
Great By Choice Chapter 6: SMaC

Loading in 2 Seconds...

play fullscreen
1 / 16

Great By Choice Chapter 6: SMaC - PowerPoint PPT Presentation


  • 414 Views
  • Uploaded on

Great By Choice Chapter 6: SMaC. Jacob Felty Sabrea Hebb Alexandra Hill Shaady Ibrahim Callie Myers Colby Wulf. SMaC. Specific, Methodical, and Consistent As the uncertainty, fast-changing, and unforgiving nature of your environment changes, the more SMaC is necessary . SMaC Recipe.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Great By Choice Chapter 6: SMaC' - laken


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
great by choice chapter 6 smac

Great By ChoiceChapter 6: SMaC

Jacob Felty

Sabrea Hebb

Alexandra Hill

Shaady Ibrahim

Callie Myers

Colby Wulf

slide2
SMaC
  • Specific, Methodical, and Consistent
  • As the uncertainty, fast-changing, and unforgiving nature of your environment changes, the more SMaC is necessary
smac recipe
SMaC Recipe

Set of durable operating practices, create a replicable and consistent success formula

Clear and concrete, allows enterprise to unify and organize its efforts

Clear guidance for what to do and what not to do

Reflects empirical validation and insight

adhering to the smac recipe with fanatic discipline
Adhering to the SMaC Recipe with Fanatic Discipline
  • Progressive Insurance SMaC Recipe
  • Contrast in the comparison cases
    • 117 elements
    • Changed their recipes to a greater degree
southwest airlines
Southwest Airlines
  • Recall Chapter 4
  • Deregulation
  • Identical recipes
  • PSA vs. Southwest
    • Figuring out what works
    • Understanding why it works
    • Grasping when to change
    • Knowing when not to
apple
Apple
  • The value of a recipe
  • Chronic inconsistency
  • Positioning
  • Apple vs. Microsoft
  • Revolutionizing Apple
slide7
UCLA
  • John Wooden  UCLA Basketball coach
  • “Pyramid of Success”
  • Starts with how to tie your shoes
slide8

“The signature of mediocrity is not an unwillingness to change; the signature of mediocrity is chronic inconsistency.”-- Jim Collins, Great By Choice

amending the smac recipe
Amending the SMaC Recipe
  • 1985 - Intel realized their DRAMS business was untenable
    • Japanese competitors drove prices down 80%
    • Spent 16 years of ‘bullets’, building momentum into microprocessors
  • Executives ‘zoomed out’ and realized they had to get out of DRAMS
  • Changed just one aspect of their recipe; kept the rest unchanged
    • Upheld Moore’s Law, R&D, etc
  • Good 10X company
how not to amend a smac recipe
How Not to Amend a SMaC Recipe
  • AMD supplied chips for military
  • Jerry Sanders decided an entire new recipe based on “Asparagus”
    • High-cost R&D, high prices
  • Changed their SMaC Recipe 3 more times after that
    • Went to old strategy and ‘some’ asparagus
    • Then to “P3 Strategy” (platforms, process, production)
    • Ended with “customer-centric innovation”
  • Never
how to amend a smac recipe
How to Amend a SMaC Recipe
  • Microsoft used both empirical creativity and productive paranoia
  • Started with stand-alone personal computer business
  • James J. Allard “sounded an alarm” over the rise of the Inernet
  • Bill Gates already had annual ‘Think Week’
    • Used it to reflect on the Internet, sent memo
  • Made 180-degree change overnight
    • But did not abandon normal business focus on software, applications, etc.
  • Microsoft made a dramatic change but still was a 10Xer
consistency and change
Consistency and Change

Amendment mechanism: allowed for the Constitution to evolve as America evolved

High hurdles for change, making it stable

Constitution only amended 17 times between 1791 and 2011

All human enterprises require a specific recipe for consistency and change

consistency and change1
Consistency and Change

It is important to BE the change and not just react to it

Move forward while figuring out what works

coca cola
Coca Cola
  • SMaC = Specific, Methodical, and Consistent
    • Coca Cola Strategy
  • SMaC recipe = durable operating practices (consistent success formula)
    • implement their “think local, act local” philosophy
coca cola1
Coca Cola
  • Three Required Behaviors for 10X Success (Amending):
    • Empirical creativity (internally driven; develop/evolve)
    • fanatic discipline (sticking to the plan)
    • productive paranoia (external focus)
      • WWII: Sole sponsor of beverages for US troops
      • 1990’s: Introduced non-carbonated beverages
      • 1996: Hosted the 96’ Summer Olympics
discussion questions
Discussion Questions

Does Coca Cola in your opinion adhere to the SMaC concept, why or why not?

What are some companies that have not effectively used SMaC?