Great By Choice Chapter 6: SMaC. Jacob Felty Sabrea Hebb Alexandra Hill Shaady Ibrahim Callie Myers Colby Wulf. SMaC. Specific, Methodical, and Consistent As the uncertainty, fast-changing, and unforgiving nature of your environment changes, the more SMaC is necessary . SMaC Recipe.
Set of durable operating practices, create a replicable and consistent success formula
Clear and concrete, allows enterprise to unify and organize its efforts
Clear guidance for what to do and what not to do
Reflects empirical validation and insight
“The signature of mediocrity is not an unwillingness to change; the signature of mediocrity is chronic inconsistency.”-- Jim Collins, Great By Choice
Amendment mechanism: allowed for the Constitution to evolve as America evolved
High hurdles for change, making it stable
Constitution only amended 17 times between 1791 and 2011
All human enterprises require a specific recipe for consistency and change
It is important to BE the change and not just react to it
Move forward while figuring out what works
Does Coca Cola in your opinion adhere to the SMaC concept, why or why not?
What are some companies that have not effectively used SMaC?