deceptive advertising n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
DECEPTIVE ADVERTISING PowerPoint Presentation
Download Presentation
DECEPTIVE ADVERTISING

Loading in 2 Seconds...

play fullscreen
1 / 3

DECEPTIVE ADVERTISING - PowerPoint PPT Presentation


  • 108 Views
  • Uploaded on

DECEPTIVE ADVERTISING. CONTROLLED BY THE FTC (FEDERAL TRADE COMMISSION) DETERMINING WHETHER A CLAIM WILL MISLEAD CONSUMERS: USUALLY BEGINS WITH COMPLAINT(S) FTC SURVEY

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'DECEPTIVE ADVERTISING' - laird


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2
CONTROLLED BY THE FTC (FEDERAL TRADE COMMISSION)
  • DETERMINING WHETHER A CLAIM WILL MISLEAD CONSUMERS:
    • USUALLY BEGINS WITH COMPLAINT(S)
    • FTC SURVEY
    • IF APPROXIMATELY 20% COMPREHEND THE AD AS MAKING A CLAIM THAT IS NOT TRUE, THE FTC CONSIDERS THIS SUFFICIENT PROOF TO DECLARE IT DECEPTIVE
slide3
“PUFFERY” CONSIDERED OK
  • WE HAVE A HEALTHY SKEPTICISM OF ADS
  • THE NATURE OF ADVERTISING GROWS INCREASINGLY COMPLEX
    • IS IT AN EDITORIAL OR AN AD?
    • IS IT NEWS OR AN AD?
    • IS IT AN AD OR IS IT PART OF THE SCENERY?