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A Custom Radio Marketing Program for: Nathaniel’s Restaurant. Objectives. To show people that his prices are affordable That he would like a younger age group to come to his restaurant T hat his food is great quality and fresh T hat he is the only chef which keeps consistency.
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Dining out is one of the top 3 tourist activities in Canada.
64% of restaurants are independently owned
Stats Canada reports that Ontarians spend $38.93 eating at restaurants weekly.
May 21st- 28th : Weather Sponsorship& 30 Second commercials after weather Friday 9am, 4pm,5pm
- People will listen for weather for the upcoming Victoria Day weekend and hear Nathaniel's sponsorship
Liner: “Weather is brought to you by Nathaniel's Restaurant in Owen Sound. Heading up to the cottage? Then stop by for a mouth-watering steak at Nathaniel’s Restaurant. Located at 215 8th Street East.”
June 4th- 29th :Weather Sponsorships & 30 Second commercials after weather on Fridays at 9am, 4pm,5pm
-listeners want nice weather, and then when they get it they can head to the beach or to the cottage and they’ll have Nathaniel’s in mind.
Liner: “Weather is brought to you by Nathaniel's Restaurant in Owen Sound. If you’re heading to the cottage skip the fast food joints and come visit us for a fresh, affordable meal. Located at 215 8th street east.”
July 2nd- 20th: Contest- 30 Second commercials Wednesdays(2), Thursdays (3)& Fridays(3) during Prime time and overnight Fridays, Saturdays & Sundays
The contest will be a weekend getaway with nightly free dinners at Nathaniel’s Restaurant.
-winner and up to three friends
-food supplied for the cottage
-pick up and return ride to and from the tri-cities
-Make a video telling us why YOU deserve to get away.
-Upload the video to our Facebook page
-Our listeners will watch your video and the one with the most votes/likes wins.
May 21st- 28th- 96.00
June 4th-20th- 384.00
July 2nd- 20th- 330.00
Prize Pack for Giveaway- 200.00
Total Value: 1010.00
Package Dealwith HST: 894.96