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SEO on AgentC How to Get Found on Google

SEO on AgentC How to Get Found on Google. Grant Worthen Ken Granger. Please complete an evaluation form found in the back of your program guide . SEO on. How To Get F ound in. Meet Grant Worthen. WolfNet’s Sales Manager Since 2007

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SEO on AgentC How to Get Found on Google

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  1. SEO on AgentCHow to Get Found on Google Grant Worthen Ken Granger

  2. Please complete an evaluation formfound in the back of your program guide.

  3. SEO on How To Get Found in

  4. Meet Grant Worthen • WolfNet’s Sales Manager Since 2007 • Assisted 40,000+ agents with adding IDX to their websites • 100+ KW office trainings: eAgentC, WolfNet IDX, myMobileApp • Practitioner of Real Estate • Self Proclaimed Ladies Man

  5. Meet Ken Granger • KW MC Tech for 20 Offices • Regional Director of Technology for North Florida Region • KWRI Agent Technology Counsel Member 2007- 2013 • Founder of BrandCo and Piggyback Blogs

  6. eAgentCvs. Market Leader • KW agents have two websites • eAgentC: Your customizable website • Market Leader: Your set it and forget it website • Today we are focusing on eAgentC.

  7. eAgentC and My Mobile App Communication • myMobileApp and eAgentC communicate. • myMobileApp Listings come from eAgentc/WolfNet IDX. • All leads route to eEdge.

  8. Website Traffic From Google = More Leads • Increase traffic to your eAgentC website. • Increase leads generated from WolfNet/IDX. • Increase downloads of your myMobileApp. • Increase leads routed to eEdge. • Increase ROI.

  9. What Are People Searching For? • What are people searching for? • What do they want? • How do we give it to them? ANSWER: Unique, relevant and changing content

  10. SEO Strategy and Execution STRATEGY: • Domain name properly setup • Proper model: Hub and Spoke • Keyword targeting • Backlinks and pagerank • EXECUTION: • Blogging • Neighborhood pages • Indexable listings

  11. Strategy: Properly Configure eAgentC • Domain name setup wrong: masking/forwarding • Domain name setup right: Cname • Google: site:yourdomain.com to see if it can be found in Google index

  12. Strategy: Hub and Spoke, Page Rank, Backlinks • Strategy: Hub and Spoke Model • Goal: Create backlinks and page rank • Guest blogging • Blog comments • www.backlinkwatch.com • www.pagerankchecker.info

  13. Strategy: Keyword Targeting • Google search: • Google search: • Google search: Answer: To get good results, hyperlocalize your content!

  14. Execution: Create Content • Setup a blogging platform. • Blog about neighborhoods, schools, restaurants. • Neighborhood page creation • Indexable listing content

  15. Execution: Blogging • WordPress for eAgentC • What to blog about • How to blog • Plugins: Yoast and WolfNet WordPressplugin

  16. Execution: Neighborhood Page Creation • Create local neighborhood pages. • Add calls to action for listings. • Listings will keep your pages updated. • Google will naturally reward you with traffic. • www.hiltonheadpropertyforsale.com

  17. Execution: Indexable Listings • What are indexable listings? • Indexable listings create landing pages for your website. • Indexable listings create target keywords for your website. • Indexable listings enhance your website’s SEO. • Google: site:luxurylivingphoenix.com • http://Search.luxurylivingphoenix.com/sitemap_1.xml

  18. Execution: Indexable Listings Albie Vas: Implemented these practices in Feb 2013 Feb 28- Mar 17: 496 Visits Mar 18-April 4: 1,184 Visits (138% Traffic Increase)

  19. Results • Backlinks = higher page rank • Higher pagerank= higher search engine results • Blogs= more content • Indexable listings= more content • All of the above= more SEO

  20. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads

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