Parents for Children’s Mental Health. You, PCMH and the Media How to Tell your Story Michele Sparling and Suzanne Sherkin. PCMH – Who are We. PCMH is the only provincial non-profit parent-led organization that provides a voice
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You, PCMH and the Media
How to Tell your Story
Michele Sparling and Suzanne Sherkin
PCMH is the only provincial non-profit parent-led organization that provides a voice
for families that face challenges of child and youth mental health issues.
PCMH envisions a future in which children and youth with mental illness enjoy a high quality
of life in welcoming and supportive
The media are a means of communication.
Events, issues, opinions and views are communicated to viewers,
listeners, and readers.
There are 2 approaches to making the news:
Reactive and Proactive
When you get a call from the media, be prepared to:
Contacting the media to tell your story can feel like a personal triumph, but if it’s not handled well, it can turn out badly. Before you call:
“Clear + simple + powerful = memorable”
The BIGGER the NUMBERS – the BIGGER the STORY!
“Time waits for no one.
Miss the moment, miss the story.”
Anytime you speak with the media, your words can be used. There is no such thing as ‘off the record’.
Be aware of EVERYTHING you say.
Telling your story effectively starts with developing a good structure then practicing it.