Windows 8 app platform. Agenda. Windows 8 Opportunity. Why Windows 8 LOB apps. Demo. Build and deploy LOB apps. Windows platform is growing across consumer & commercial segments. IDC forecast. Enterprise Consumer.
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Windows 8 Opportunity
All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions)
Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast
A new UI where touch is a first-class citizen along with full mouse-and-keyboard support.
Designed from the chipset up for multiple form-factors– tablets, laptops, desktops & all-in-ones.
The Windows Store on every device with a full commerce platform and flexibility.
New development models built on Windows 8, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX.
Windows Store apps
Devices and experiences people love
$37.4 BillionWorldwide custom application development services market reached $37.4B in 2011*
$85 Million85M mobile apps will be downloaded in 2012**
9.2%Custom application development services spending grew an estimated 9.2% in 2011*
1/3rdOne third of all IT costs are associated with application development & support***
* IDC, Worldwide and U.S. Custom Application Development Services 2012–2016 Forecast, doc #234645, May 2012.
**IDC Predictions 2012: Competing for 2020, doc #231720, December 2011.
***Gartner, IT Metrics: IT Spending and Staffing Report, Jan. 2012
Productivity with Tablet
Your data and apps on any Windows-based device
Support mobile workforce
Virtual desktops simplified
Secure yourdevices & data
HTML / CSS
Windows 8 APIs
Devices & printing
Graphics & media
.NET / SL
Windows Core OS Services
Use integrated tools in an advanced development environment.
Develop using Visual Studio: familiar and powerful tools
Use integrated tools in an advanced development environment
Deliver engaging graphics with powerful DirectX tools.
Interactive visual designers to design fast and fluid experiences.
Collaborate and plan with reporting and charts.
Through the cloud
Windows 8 or Windows RT devices
Supported Windows Store app links
Optimized for discoverability
Transparent approval process
Flexible business models
Maximizing developer revenue
Paid downloads, trials, and in-app purchases. You keep 70% of the first $25k, 80% of the rest.
Use your own commerce engine and keep 100% or use the Windows Store’s full commerce platform.
Advertise with Microsoft Advertising or your preferred ad vendor. Use app or web advertising networks.
Robust analytics for free , including demographics, reviews, referrals, and usage and performance statistics.
ISVs / SIs
Leverage each others strengths