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Auto Manufacturers

Auto Manufacturers

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Auto Manufacturers

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  1. Auto Manufacturers Paula Casini

  2. Ford Motor Company • General Motors • Toyota • Nissan

  3. Industry Statistics • Revenue = $96.9 billion • Profit = $2.7 billion • Annual Growth (08-13) = 1.9% • Projected Growth rate (13-18) = 2.4%

  4. Industry Structure • Mature life cycle • High revenue volatility • Capital intensive • Government regulation • High barriers to entry • High technological change • High industry globalization • Highly competitive

  5. Major Companies • Toyota • General Motors • Ford • Hyundai-Kia • Honda • Nissan • Chrysler • Volkswagen • Tesla

  6. Products and Services

  7. Key External Drivers • Consumer Confidence Index • World price of crude oil • World price of steel • Interest rate • Trade-weighted index

  8. 2009 Recession • Big Three (Ford, GM, Chrysler) weakened by substantial rise in fuel prices combined with decrease in disposable income • Consumer confidence index fell 22.1% and resulted in a loss of revenue of 36.5% • Plant closures, suspended R&D, reduced employment • Auto bailout from the government • Chrysler and GM sought bankruptcy protection in May and June of 2009

  9. Industry Outlook • Lingering effects of recession still exist • Strengthening economy and returning consumer confidence • Rising oil prices will reduce growth in demand for new vehicles and will make smaller cars more appealing • Growth potential in hybrid and fuel efficient car market • Emerging economies likely to become target market • Profitability expected to improve

  10. Ford Motor Company

  11. Operating Structure • Automotive Sector – sale of vehicles, service parts and accessories • Ford North America • Ford South America • Ford Europe • Ford Asia Pacific Africa • Financial Services Sector • Ford Motor Credit Company – vehicle related financing, leasing and insurance • Other Financial Services – holding companies and real estate

  12. Products and Services • Brand Name Vehicles: Ford and Lincoln • Retail Sales • Fleet Sales • Vehicle Financing • Automotive Components

  13. Main Competitors • Fiat-Chrysler • General Motors • Honda • Hyundai-Kia Automotive Group • Renault-Nissan • Suzuki • Toyota • Volkswagen • Nissan

  14. Financial Performance

  15. Growth Stategies • Four Key Priorities in the One Ford Plan • Aggressively restructure to operate profitably • Accelerate development of new products our customers want and value • Finance our plan and strengthen our balance sheet • Work together effectively as one team

  16. Risk Factors • Decline in sales due to recession, geopolitical events or other factors • Market shift away from sales of larger, more profitable vehicles • Increase in volatility of fuel prices • Increased price competition resulting from industry excess capacity • Fluctuations in foreign currency exchange rates, commodity prices, and interest rates • Economic distress of suppliers • Increased government regulation • Recalls