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Technology in Careers Work 8 July 2009 Jane Standley Director Placement & Careers Centre Brunel University. Our agenda. Why use technology? Higher Education in a Web 2.0 World Definitions Use of technology at Brunel PCC What we wish we’d known Positive outcomes

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Our agenda
Technology in Careers Work8 July 2009Jane StandleyDirector Placement & Careers CentreBrunel University

Our agenda
Our agenda

  • Why use technology?

  • Higher Education in a Web 2.0 World

  • Definitions

  • Use of technology at Brunel PCC

  • What we wish we’d known

  • Positive outcomes

  • Other obstacles and how we overcame them

  • Engaging Generation Y

Why use technology
Why use technology?

  • It can be attractive and high profile

  • It can add value

  • It might save time

  • ‘Competitors’ do it

  • Students are used to it/expect it

  • Universities (will) expect it

Drivers for change higher education in a web 2 0 world
Drivers for changeHigher Education in a Web 2.0 world

  • “Students are looking for traditional approaches, notably personal contact, in a modern setting, ie web supported.”

  • “Learning that is active – by doing – undertaken within a community and based on individual’s interests is widely considered to be the most effective”

  • “There is a match between what are seen as 21st – century learning skills, 21st – century employability skills and those engendered by engagement with Web 2.0 – communication, participation, networking, sharing.”

Effective practice in a digital age
Effective Practice in a Digital Age

Press release:

JISC launches a new guide Effective Practice in a Digital Age

Not sure about a website and a wiki, a podcast and a sound recording, or how best to use them for teaching and learning?

Preparing for practice in a digital age
Preparing for practice in a digital age


e-Learning = enhanced learning

Defining effective practice in a technology-rich context

Writing about practice

Designing for learning

Approaches to learning

Learning activity design

Learning activity design in context 1

Preparing for practice in a digital age

Effective practice planning activity


Key principles for designing

technology-enhanced learning


Sharing effective practice

Effective Practice Resource Exchange - supplementary online resources

Popular examples of
Popular examples of:

  • Social networking

  • Blogging

  • Media sharing

  • Virtual world

  • Social bookmarking

  • Syndication

  • Wikis

Use of technology at brunel
Use of technology at Brunel

What we haven’t done

  • Audio podcasts

    • SMS (but wondering about it for workshop reminders)

    • Email management system


    • Networked plasma screens for marketing

    • Fairs video for students and employers

    • VLE sites for all the placement info for specific disciplines

    • Social networking – Facebook, Twitter and LinkedIn (latter being explored)

    • Virtual PCC tour

    • Interactive section on the website including streaming of AGCAS and other videos under licence

    • Placement blog stars

    • Brunel @ work videos – placement students, graduates and employers

    • Email student vacancy alerts

    • RSS feeds about significant new website features

Careers education/guidance

  • Use of VLE for postgraduate distance learning module

  • Discipline specific VLE sites incorporating Destinations

  • Employer Web chats on VLE and commentary on videoed interviews

  • Videoed careers workshops/employer interviews

  • Individual application feedback with screen capture software

  • e-tutorials with screen capture software

  • InterVisual


  • Online event booking and email reminders

  • Online vacancy form for all but graduate training schemes and sandwich placements

  • Swipe keyboards for student registration

  • New database

  • Online surveys

What we wish we had known
What we wish we had known …

Dangers of:

  • Underestimating workload/timescale

  • Underestimating technical problems

  • Inappropriate use of tool

  • Inappropriate purchasing decision

  • Forgetting the sound bite

  • Being reliant on one expert

  • Not everyone makes a good interviewee

  • Production control

Positive experiences
Positive experiences

  • Student involvement

  • Student feedback

  • Personalisation

  • Interactivity and immediacy

  • (Semi) permanency

  • Staff interests and skills

  • Funded projects as a springboard

  • Piggy-backing on other projects

  • One thing leads to another …

Our agenda

Blogging – an internet-based journal or diary in which a user can pose text and digital material while others can comment, eg blogger; technorati; twitter

Media sharing – uploading or downloading media files for purposes of audience or exchange, eg flikr; YouTube, Daily Motion, Vimeo

Virtual world – themed environments that invite live interaction with other internet users eg Second Life, Open Sim

Social bookmarking – users submit their bookmarked web pages to a central site where they can be found and tagged by others, eg del.ic.ious, Digg, Yahoo! Buzz, StumbleUpon, reddit

Syndication– users can subscribe to RSS (Really Simply Syndication) feed-enabled websites so that they are automatically notified of any changes or updates in content via an aggregator; eg bloglines; podcast

Wikis – a web based service allowing users unrestricted access to create, edit and link pages, eg wikipedia

Obstacles and how we overcame them if we did
Obstacles … and how we overcame them (if we did)

  • Lack of co-ordination within the institution

  • Need for clarity for students

  • Too much direction within the institution

  • Changing stories

  • Unreliable systems

  • Old rules

  • Cost

  • Need to keep it fresh

  • Staff skills

  • Staff security

  • Disability

  • Crystal ball

Engaging generation y
Engaging Generation Y

  • Signpost to engage

  • Give them the vision

  • Short is sweet

  • New ways of talking

  • Involve influencers

  • Give them a voice



Sample intervisual videos
Sample InterVisual videos



Moving on
Moving on

Use the technology to:

  • Share knowledge

  • Share successes

  • Avoid duplication

  • Avoid costly mistakes