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Devilish Delights

Devilish Delights. Devilish Delights . Jada Castillo & Sydney Lindsey Grade: 11 th Age: 16 & 17. Mission Statement. Mission Statement

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Devilish Delights

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  1. Devilish Delights

  2. Devilish Delights • Jada Castillo & Sydney Lindsey • Grade: 11th • Age: 16 & 17

  3. Mission Statement • Mission Statement • We strive to ensure everyone can enjoy a dessert both delicious and to their liking. There are wide varieties of people with different eating habitsand Devilish Delightsguarantees that no one is excluded. • Opportunity • We are able to provide sweets that are both flexible to your eating habits and delicious at the same time. Maybe you are gluten intolerant or a vegan. Our bites are not only tasty, but are put on a stick for a fun and convenient twist.

  4. Business Profile • Type of Business • Retail • Our business provides rich tasting cheese cake bites on a stick • We make them gluten free for those who are gluten intolerant and health conscious • Vegans aren’t excluded either because of our specially made vegan cheese cakes • Legal Structure • Partnership • Combined skills benefit the company • We will share profits and ideas

  5. Qualifications • We arequalified to run this business because:    15 years of cooking experience (combined) Have excellent customer service skills Will have our ServSafe Certification

  6. Market Analysis Total Population 3,580,709 Target Market 58,685 Potential Market 2,934

  7. Target Market Segment • Psychographics • party planners, people with a sweet tooth, those who enjoy social gatherings, etc • Buying Patterns • Willing to spend what it takes for appetizing, specialty desserts • Demographics • Middle to upper income adults with an average household income of $35,000 and greater • Geographics • Connecticut

  8. Competitive Advantage Devilish Delights • Juniors Most • Fabulous • Cheese Cakes • and Desserts The Cheese Cake Factory Factors Price Affordable Expensive Affordable Quality of Product/Service Good Very Good Excellent Location Online Nationwide Online Reputation/Brands Good Very good Excellent Unique Factors/ Knowledge Variety Don’t just serve cheese cake Bites on a stick; customizable

  9. Marketing Mix Connecticut • Business cards • Website • Word of mouth • Social networking Adult males and females with an average yearly income of $35,000+ Customizable bite size cheese cakes on a stick (gluten-free/vegan/regular) Affordable prices

  10. Promotional Mix Promotional Expense Monthly Amount Advertising $30.00 Business cards, website Publicity $0.00 Word of mouth, Facebook, website, Twitter Personal Selling $35.00 Taste testing in Whole Foods store, local Farmer’s Markets, Chambers of Commerce Sales Promotion $10.00 Holiday/ event discounts $3.00 Other Philanthropy tags/ pins Total Monthly Promotional Expense $78.00

  11. Cost of Materials/Labor Description of One Unit of Sale: One dozen pack of cheese cake bites (Vegan, Gluten-free, Regular)

  12. Economics of One Unit One dozen pack of cheese cake bites (Vegan, Gluten-free, Regular) Description of One Unit of Sale:

  13. Average Monthly Fixed Expenses

  14. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  15. Monthly Sales ProjectionsFirst Year Total Units Sold 454

  16. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit $340.86 20 = $17.19 In an average month, the company will begin to make a profit after selling units. 20

  17. Projected Yearly Income StatementFirst Year

  18. Start-Up Investment Total Start-Up Investment $2,012.58

  19. ROS & ROI $3,156.85 $13,620.00 X 100 = 23% $0.23 $3,156.85 $2,012.58 X 100 = 157% $1.57

  20. Financing Strategy Total Start-Up Investment $2,012.58

  21. Business Responsibility& Philanthropy • Philanthropy • We plan to give 3% of our net profits to UNICEF Humanitarian Hunger Relief For Children • Business Responsibility • Advertising it on the company website • On posters around the community • Putting it on our business cards

  22. Business & Personal Goals Business Personal • Hire employees for larger jobs • Create contests to help with business sales and reputation • We plan to go to college to further our education • Run the business part-time to earn extra money during our college years Short-Term • Open a store front or studio where we could work in a business environment • Expand to neighboring states other than Connecticut • J: I plan to pursue a job in Criminal Justice or the Arts • S: I plan to pursue a job in Physical Therapy Long-Term

  23. There’s a little DEVIL in every bite. Thank you for your consideration. Devilish Delights www.DevilishDelights-Bites.webs.com Website Under Construction!!

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