INTRODUCTION TO NEW MEDIA. DR. BURÇE ÇELİK. THE NEW NEW MEDIA. Words and photos were new on the net, now videos, news feed, RSS, apps are there. New hardwares such as ipad , android mobiles, iphones , smart phones, tablets etc.
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By the end of 2011, 60 million ipads are in the market, and new tablets are entering the market. Approx. there are 25.000 ipad users in Turkey.
Apple’s strategies of pricing trouble the news orgns, it wants 30% cut of any subscriptions paid through iTunes and do not share the users’ information with the news organizations unless customers agree. So they do not know the readers’ profile.
Google is pushing an alternative, One Pass, it charges 10 % and share the information of users.
For now, the readers of these apps are bonus for publishers-
Estenson (CEO of CNN) says “going online is a private experience, versus watching in the living room. When people are online, they seem to gravitate to things that are more provocative than they would if they were in a room with their friends”.
2 minute stories – people’s attention span is short.
There are hits and flops- crises times are hits for video watching online.