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Generation Y Sits On Top of The Consumer Food Chain

This presentation by Kathleen Metzger and Thomas Trinh delves into Generation Y, born between 1982 and 2000, and explores their significant influence on consumer trends. Discover how their choices impact family purchases and why they hold such sway in the market. Understand their mindset, from the desire for instant gratification to the distinction between cheap and elite preferences. Gain valuable insights to tailor your marketing strategies effectively to this influential demographic.

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Generation Y Sits On Top of The Consumer Food Chain

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  1. Generation Y Sits On Top ofThe Consumer Food Chain Presented by: Kathleen Metzger Thomas Trinh

  2. Who is Generation Y? • Baby Boomers’ children • Born between 1982 and 2000 • 12 to 30 year olds • 82 million people are part of “Gen Y”

  3. Cars and Clothes • 13 to 21 year olds influence: • 81% of family clothing purchases • 52% of family car purchases

  4. Why So Much Influence? • Parents want to be friends with their children • The parents want to stay “youthful” and “kid-like” • Any other thoughts?

  5. Websites • Gen Y’ers don’t differentiate between the store and the website • To them, they are the same entity • They have little patience for websites • The average Gen Y consumer waits 3 seconds for a page to load then clicks away • Need for instant gratification

  6. Cheap or Elite • Elite: • Girls want something special • Abercrombie & Fitch • Brand new Mustang • Coach purses • Dolce & Gabbana sunglasses • Cheap: • Forever 21 • Thrift stores

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