Entertainment and Media: Markets and Economics. Professor William Greene. Media Market. Consumers purchase content and the services of providers: Subscription model
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Professor William Greene
Vogel, table 7.1, p. 294
One major concern of the media is the fact that advertisements in television programs can be bypassed by using a TiVo DVR. The media industry is highly dependent on sponsorship via advertisements and will lose revenue if viewers adopt TiVo-like systems in large numbers. Knowing this, some countries have taken protectionist measures especially when the media is already struggling due to poor viewing figures. The government of Singapore has banned TiVo, citing the potential adverse impact on the local media industry if TiVo usage were to increase. The government is, however, facing difficulty regulating the use of TiVo in Singapore as individuals are bringing in the sets from overseas. TiVo has created a number of ad solutions intended to reach the viewer that fast forwards through ads.
This has not been an issue in Australia where the exclusive rights to TiVo are held by Hybrid Television Services, owned by the Seven Media Group and TVNZ. Seven Media Group is one of Australia's largest free-to-air broadcasters as Seven Network, and as part of the local market adaptations to TiVo prior to launch, ad-skipping was disabled. Users can still fast forward through ads.
YouTube advertising has evolvedhttp://techcrunch.com/2012/03/12/aereo-countersues-broadcasters/
(Ketchup ads are not very effective on YouTube)
Strong local concentration (e.g., Cablevision on Long Island) (Gross numbers are misleading.)
Regulation of Television
Elements of Television Production
Explaining Why There Are So Many “Reality Shows” on Television
End Class 6 – Part 1