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Innovations in Multi-Modal Transit Mapping. Margaret Carragher E.I.T Dr. Kari Watkins P.E. Outline. Introduction Literature Review Methodology Results & Conclusions Going Forward. Results & Conclusions. Literature Review . Introduction. Methodology. Future Research. Introduction.

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innovations in multi modal transit mapping

Innovations in Multi-Modal Transit Mapping

Margaret Carragher E.I.T

Dr. Kari Watkins P.E.

outline
Outline
  • Introduction
  • Literature Review
  • Methodology
  • Results & Conclusions
  • Going Forward
introduction

Results & Conclusions

Literature Review

Introduction

Methodology

Future Research

Introduction
project goal
Project Goal

As transit systems become multi-modal, so must their system maps.

  • Address multi-modal system maps
  • Understand rider views on system maps
  • Create a design guide for multi-modal, schematic maps
overview
Overview
  • Take a new look at schematic transit mapping
  • Make it easier for riders to interact with information
  • Create user-friendly maps including bus system to encourage multi-modal travel according to riders
  • Examine rider reactions to these maps
  • Determine methodologies for producing maps
    • Tourist/new users
    • Commuters
    • Frequency
project motivation
Project Motivation
  • Zhan Guo’sMind the Map
    • Schematic maps impact traveler decisions
  • Class project
    • Affect bus/system awareness
objectives
Objectives
  • Identify riders who would benefit from multi-modal maps
  • Examine rider desires for frequency and/or destination maps
  • Examine potential effects on bus ridership
  • Develop methodologies for creating rider-specific maps
literature review

Results & Conclusions

Literature Review

Introduction

Methodology

Future Research

Literature Review
lit review
Lit Review
  • Alasdair Cain
    • Importance of effective map design
    • Not knowing/understanding bus maps contributes to non-ridership
  • User Insights & Perception
    • Skewed distances
    • Unclear maps
    • User perception of space
interviews case studies
Interviews/Case Studies
  • Cities with unique transit maps
    • Boston
    • Chicago
  • Interviewed
    • Map designer
    • Agency who dictated the design/elements/criteria
boston mbta
Boston (MBTA)

Key Bus Route Rules:

  • Run 7 days/week
  • 15 min headway during peak hours
  • Easily connects to rail system
  • Reach underserviced neighborhoods

Figure Source : MBTA

chicago cta
Chicago (CTA)
  • Bus routes with consistent service
  • Categorize attractions
    • Where people want to go
    • Places that can accommodate a lot of people
    • Hotels with a capacity threshold

Figure Source : CTA

methodology

Results & Conclusions

Literature Review

Introduction

Methodology

Future Research

Methodology
methodology1
Methodology
  • On-board MARTA rail survey of transit users
    • Rail-only users
    • Bus and rail users
  • Conducted April 30-May 4, 2012
  • Randomly selected participants in all stations
  • Asked ridership, map-based, demographic questions
  • 356 Completed surveys
about the survey participants2
About the Survey Participants

Car Ownership

License Ownership

slide18

MARTA owned parking lots

  • No frequency criteria
  • Aimed at commuters
slide19

Based on new attractions list

  • Not all 30 minute headways are included, only those reaching destinations
slide20

Most frequent MARTA map

  • Frequencies 12-20 minutes
results conclusions

Results & Conclusions

Literature Review

Introduction

Methodology

Future Research

Results & Conclusions
results
Results
  • Frequency vs. Popular Destinations
  • Most useful map
  • Potential future bus ridership
frequency vs popular destinations
Frequency vs. Popular Destinations
  • Question:

Is it more important for maps to show the bus routes that reach popular destinations or buses that come often?

  • Results:

Frequent Service: 56%

Popular Destinations: 35%

Unsure: 10%

bus ridership
Bus Ridership
  • Question:

If one of these maps replaced the current MARTA overall map, would you ride the bus more?

  • Results:

Yes: 42 %

No: 49%

Unsure: 8%

summary conclusions
Summary & Conclusions
  • Riders found the maps useful
  • Frequency is important to riders
  • These maps have the potential for some bus ridership increases
future research

Results & Conclusions

Literature Review

Future Research

Introduction

Methodology

Future Research
future research1
Future Research
  • Further data analysis
  • Examine stated preference vs. acted preference
  • Conduct mail home survey to reach non-riders and bus-only riders in affected areas
  • Create a guide for designing criteria-based maps
questions
Questions?

Margaret Carragher E.I.T.

mcarragher3@gatech.com

508-415-9122

Dr. Kari Watkins P.E.

kari.watkins@ce.gatech.edu