History of fashion week • Milan began as the center of the fashion in the Middle-Ages and Renaissance • Milan is recognized internationally as one of the world's most important fashion capitals, along with Paris ,New York, Rome, London, and Tokyo . • In 2009, the city was nominated "fashion capital of the world" by the Global Language Monitor even surpassing its relative cities. • In the early-20th century, Milan became a major center of silk and textile productions. The city lost its fashion capital status to Florence • In the 1970s, Milan's fashion image became more glamorous, Florentine designs were usually formal and expensive,and the city became a more popular shopping destination, with numerous boutiques. • Milanese designs were known for their practicality and simple elegance, and became more popular and affordable than Florentine and Parisian designs. • Milan started to become an internationally successful and famous fashion capital towards the late-1980s and early 1990s.
When does fashion week take place • Has two fashion weeks one in spring and another in autumn • Menswear shows occur between autumn and winter and spring/summer in the city • First show ever was in 1979
Designers who have participated • Giorgio Armani • Valentino Garavani • Gianni Versace • Gianfranco Ferrè • Miuccia Prada • Krizia • Moschino • Etro • Trussardi • Dolce & Gabbana
Official sponsors of fashion week • Mercedes-Benz • DHL • American Express • Maybelline • TRESemme • Diet pepsi • Fiber one • WGSN • SKYY VODKA • The New York Times • gettyimages
Who attends fashion week • These shows are by invitations only and are exclusively restricted to fashion insiders and VIPs. • Whitney Port • Rachel Zoe • Kat Dennings • Alexa Chung
How to get tickets • Its very hard to get tickets unless you are very good friends with the designer and or have connections. The tickets are expensive they start in the thousands so not many people are able to get them easily. There are contests or rewards that could get you a ticket or two if you're lucky
trends • Most of the clothes that are on the runway are black and or white or are really bright colors in dresses or skirts. Something the designer tries to do is add on a jacket and or blazer. The runway is a lot more different than what you would see on a daily basis such as school and or just in the street. The runway is more fashionable and elegant with unique clothes shoes and accessories, the makeup is something that goes along with the show and you wouldn’t really see outside of it. At school people boys and girls dress in mostly jeans and a t-short unless you’re into fashion then girls actually wear heels and cute clothes but its different from a runway because of the brands and how we decide to style our clothing and put it together in our own way.