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Web Community Meeting

Web Community Meeting. What I did on my Rochester vacation. HigherEd WebDev 05. Overview: 300+ attendees, tracks, classes Tracks: Corporate Partners ; Content : Strategies & Design; Content : Tools & Planning; Management : E-commerce & applications; Technical

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Web Community Meeting

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  1. Web Community Meeting What I did on my Rochester vacation

  2. HigherEd WebDev 05 • Overview: 300+ attendees, tracks, classes • Tracks: Corporate Partners; Content: Strategies & Design; Content: Tools & Planning; Management: E-commerce & applications; Technical • Presentations can be found here: http://www.highedweb.org/2005/presentations/

  3. Buzzwords • The long tail -- amazon; • Millenials; • the parent-child co-purchase; • closing the comment loop; • Web 2.0 -- AJAX

  4. Web 2.0 • Services, not packaged software, with cost-effective scalability – involve users in software improvement • Web as platform • Harnessing collective intelligence • Leveraging the long tail through customer self-service • Examples: Google’s gmail; Flickr; Wikipedia; SEO; syndication

  5. Why it sucks to be you • Keynote: • Steve Krug, the author of “Don’t Make Me Think! A Common Sense Approach to Web Usability,"gave keynote entitled “Why it S*cks to Be You.”

  6. Why it sucks to be you • Corporate expectations in a non-profit budget • Stakeholder who can be petty and whiney in ways that wouldn’t dare in the corporate world • Find and implement a CMS in your spare time, and herd kittens into using it

  7. Life still sucks … • Sub-site/Fiefdom hell: “We want our dept/school/project to have its own character • Multiple audiences: faculty/staff/students/alumni/media/community/etc • Home page death match: everyone wants a piece of the home page pie

  8. Even more • Deans less likely to force everyone to toe to the site-consistency line than CEOs • Tons of dynamic content of variable quality and enormous importance (but only to its creators) • Cool-factor: The arms race to stay competitive with your peers and deploy the latest gadgetry or fad (blogs, etc.)

  9. On usability • Don't be intimidated. • Recruit three or four users. • No elaborate recruiting (not all that important). Don’t worry about getting representatives from real-world user audience. • No stats, no exit questions, no faux validity • Get as many team members and stakeholders to watch as possible • Iterative, over several months

  10. Sample of Tracks • Accessibility through CMS -- Northwestern: • Visual Design -- Vanderbilt: Design theory. Malcolm Greer hired to do identity work for them, got a doc with buzz words and a style guide. Only 10% adoption. • Princeton Redesign -- Roxen CMS; stakeholder support took longest 5-6 months. • Smart Portal Web Design -- RISD: build using what you know; Flash and .NET

  11. Sample of Tracks continued • Emerging Web Technologies -- Univ. of Buffalo: overview of impact of blogs/wikis/podcasts/RSS on campus. Student generated blogs on admissions. • Rolling your own CMS -- Penn State: use what you know and can support; http://weblion.psu.edu/ • Sustaining Web CMS -- Dartmouth: Jay Collier; policy of outside content; Major discussions on impact of Web 2.0.

  12. Trends • CMS, CMS, CMS • Syndication • Millenials

  13. Resources • Presentations: http://www.highedweb.org/2005/presentations/ • Tim O’Reilly: What is Web 2.0 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html • Born to be Wired blog of UBuffalo's Mark Greenfield: http://www.bloglines.com/blog/millennials • Pew/Internet American Life Project: http://www.pewinternet.org/index.asp

  14. Next Webcoms • SEO; CMS use; Web Security; VIPs? • Suggestions?

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