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The Porter Framework. McIntire Investment Institute Presented by Michael Rosete. What is the Porter Framework?. Technique developed by Michael Porter Used to assess the competitive position of a company

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the porter framework

The Porter Framework

McIntire Investment Institute

Presented by Michael Rosete

what is the porter framework
What is the Porter Framework?
  • Technique developed by Michael Porter
  • Used to assess the competitive position of a company
  • Reveals how customers, suppliers, potential entrants, and substitute products are less obvious competitors
slide4

Threat of New Entrants

Supplier Power

Industry Competition

Buyer Power

Threat of Substitutes

slide5

Threat of New Entrants

Supplier Power

Industry Competition

Buyer Power

Threat of Substitutes

may i play
Also known as Barriers to Entry

Economies of scale

Product differentiation

Capital intensity

Government policy

Threat of New Entrants

May I Play?
slide7

Threat of New Entrants

Supplier Power

Industry Competition

Buyer Power

Threat of Substitutes

bargaining power
Determine pricing and quality

Switching costs

Number of available suppliers

Forward integration

Supplier Power

Bargaining Power
slide9

Threat of New Entrants

Supplier Power

Industry Competition

Buyer Power

Threat of Substitutes

the other side
Buyer concentration

Product differentiation

Switching costs

Value added

Backward integration

Buyer Power

The Other Side
slide11

Threat of New Entrants

Supplier Power

Industry Competition

Buyer Power

Threat of Substitutes

alternatives
Price/Performance tradeoff

Current and future

Switching costs

Substitute improvement

Threat of Substitutes

Alternatives
slide13

Threat of New Entrants

Supplier Power

Industry Competition

Buyer Power

Threat of Substitutes

rivalry
Number of competitors

Industry growth

Product differentiation

Competitor diversity

Exit barriers

Industry Competition

Rivalry
slide15

Threat of New Entrants

Supplier Power

Industry Competition

Buyer Power

Threat of Substitutes

recap
Recap
  • Systematic industry and competitive analysis
  • Customers and suppliers are friends and foes
  • Always worry about new entrants and substitutes
  • NEVER think that competitors do not exist
any questions

Any Questions?

Thank you.