AGE SUBCULTURES. Chp. 14 with Duane Weaver. Outline. Age and Consumer Identity Teen Values and Tweens Reaching Teens Gen X Baby Boomers Mature Market. Age and Consumer Identity. Age cohort group of consumers same approximate age similar experiences
Chp. 14 with Duane Weaver
MachosGeneration X - classifications thereof
Saatchi & Saatchi classification
IN GROUPS OF THREE – take five minutes to think of an an example of an existing advertisement that would be most effective for one of the above target classifications. EXPLAIN WHY.
Baby Boom Echo
WHAT IS RELEVANT ABOUT THIS SEGMENT AND WHY DO MARKETERS PAY SO MUCH ATTENTION TO IT?
Key Values of Mature Consumers:
Action to get