Pune Mobile Developers - PowerPoint PPT Presentation

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  1. Pune Mobile Developers Mobile Advertising - Emerging Trends - Sanjoy Singh

  2. Life is changing !! • TODO: Extract the information fromhttp://www.businessinsider.in/Heres-How-The-Sprawling-Mobile-Advertising-Ecosystem-Really-Works/articleshow/31421276.cms

  3. AGENDA • Mobile Advertising? • Mobile Advertising is Growing - Current Trend • Key Developments in Mobile and Advertising Technology • Mobile App Monetization : In-App Advertising. • Indian Market - Grab The Opportunity

  4. mobile advertising? • Advertising via Mobile Phones or other Mobile devices. • Mobile advertising means scientific advertising. The more you know, the more complicated it appears.

  5. Mobile advertising ecosystem – V1

  6. Mobile advertising ecosystem – V2

  7. Mobile Advertising is growing !!

  8. Mobile Advertising is growing !!

  9. Mobile Advertising is growing !!

  10. Mobile Advertising – Key Players !!

  11. Mobile Advertising - Traffic Share Android leads mobile phone traffic volume ; iOS is top platform for overall smart device market.

  12. Key developments in mobile

  13. Key developments in mobile

  14. Key developments in mobile

  15. Key developments in mobile

  16. Key developments in mobile

  17. Key developments in mobile iOS apps generate 4 times the revenue compared to Android apps.

  18. Key developments in mobile

  19. Key developments in Mobile advertising • Rich Media Advertising • Interactive Voice Ads • Native Advertising • Programmatic Buy and Real Time Bidding

  20. Key developments in Mobile advertising Rich Media Advertising - Boost visitors by three-fold.

  21. Key developments in Mobile advertising

  22. Key developments in Mobile advertising

  23. Mobile advertising ecosystem – V3

  24. Monetizing through mobile ads

  25. Mobile app monetization : In-app ads are growing fast .

  26. Mobile app monetization : In-app ads are growing fast .

  27. Monetizing through mobile ads • Understand the Mobile Advertising Ecosystem. • Choose the right Adnetwork . Cosider the below factors. • FillRate (Percentage of Ad request being filled) • (e) CPM (Effective Cost Per Mille) • Served Countries • Platform Availability (ios, androidetc) • Forms of Advertisement Served (Image, Rich Media ads etc).

  28. Indian Market - Grab The Opportunity

  29. Indian Market - Grab The Opportunity

  30. Indian Market - Grab The Opportunity

  31. Indian Market - Grab The Opportunity

  32. Indian Market - Grab The Opportunity

  33. Indian Market - Grab The Opportunity Mobile ad spends in India exceed expectation with growth of over 60% Ad spends pegged at Rs 300 crore (USD 44 million); slated to grow over 43% in 2014 (Rs 450 Crore, USD 64 million)

  34. Choose the right ad network !!