Pune Mobile Developers Mobile Advertising - Emerging Trends - Sanjoy Singh
Life is changing !! • TODO: Extract the information fromhttp://www.businessinsider.in/Heres-How-The-Sprawling-Mobile-Advertising-Ecosystem-Really-Works/articleshow/31421276.cms
AGENDA • Mobile Advertising? • Mobile Advertising is Growing - Current Trend • Key Developments in Mobile and Advertising Technology • Mobile App Monetization : In-App Advertising. • Indian Market - Grab The Opportunity
mobile advertising? • Advertising via Mobile Phones or other Mobile devices. • Mobile advertising means scientific advertising. The more you know, the more complicated it appears.
Mobile Advertising - Traffic Share Android leads mobile phone traffic volume ; iOS is top platform for overall smart device market.
Key developments in mobile iOS apps generate 4 times the revenue compared to Android apps.
Key developments in Mobile advertising • Rich Media Advertising • Interactive Voice Ads • Native Advertising • Programmatic Buy and Real Time Bidding
Key developments in Mobile advertising Rich Media Advertising - Boost visitors by three-fold.
Monetizing through mobile ads • Understand the Mobile Advertising Ecosystem. • Choose the right Adnetwork . Cosider the below factors. • FillRate (Percentage of Ad request being filled) • (e) CPM (Effective Cost Per Mille) • Served Countries • Platform Availability (ios, androidetc) • Forms of Advertisement Served (Image, Rich Media ads etc).
Indian Market - Grab The Opportunity Mobile ad spends in India exceed expectation with growth of over 60% Ad spends pegged at Rs 300 crore (USD 44 million); slated to grow over 43% in 2014 (Rs 450 Crore, USD 64 million)