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The Open Source Alternative to Enterprise Content Management

The Open Source Alternative to Enterprise Content Management. Convenient, Scalable, Open Standards www.alfresco.org. Agenda. Introductions Overview Product Demo Roadmap Technical Report. Alfresco Is. Open Source, Open Standards Alternative for Enterprise Content Management

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The Open Source Alternative to Enterprise Content Management

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  1. The Open Source Alternative to Enterprise Content Management Convenient, Scalable, Open Standards www.alfresco.org

  2. Agenda • Introductions • Overview • Product • Demo • Roadmap • Technical Report

  3. Alfresco Is... • Open Source, Open Standards Alternative for Enterprise Content Management • Beyond Web Content Management: documents, records, images, e-mail, media, XML... • 15-years experience in Content Management • Uses State of the Art Open Source Technology • Fills a huge hole for users in a $2.5B market

  4. World-Class Team • John Newton – Founder of Documentum • John Powell – COO of Business Objects • Ian Howells – VP Marketing SeeBeyond & VP, European Mktg Documentum • Matt Asay – Head of Open Source Office at Novell and founder of the Open Source Business Conference • Best Java Content Management Engineering Team • Paul Holmes-Higgin – Documentum Portal Architect and AI expert from University of Surrey • David Caruana – Java Web Development Architect at Documentum • Documentum Java Web Development and Portal Team working together for 7 years • Accel Partners, Wilson Sonsini counsel, US Top Co.

  5. Why Now for ECM and Open Source? “After Linux and MySQL, enterprises are now looking for open source alternatives for the rest of their stack” Marten Mickos, MySQL • Enterprise sales model is fatally broken! • Open source and SaaS are the future • ECM is fast-growing “must have”, but not as an ASP • ECM vendors are alienating customers & channels North American ECM Market Revenue Source: Forrester Research, June 2005

  6. Ecosystem Customer Customer Customer Media Code Sales Blogger Reception Developer Developer Product Mgmt Shipping Customer Development (Bugs) Internet Mgmt Support Engineer QA Support Marketer Accounts Partner Marketing Tester Partner Partner Partner Closed Open

  7. Alfresco Background • Jan – Validate Concept and Design • June – Build and Launch • First round finance from Accel Partners • Aug - Acceptance • Strong press - new trend in open source • Partnerships: JBoss, MySQL, Novell, RedHat • Invited into standards : JSR-283, AIIM IECM • Oct – Release 1.0 • Community growing strong: Translations, Extensions and Developers • First customers and starting US operations • Dec – Release 1.1 • Production roll-outs • 120,000 downloads around the globe

  8. Solution Overview Knowledge Portals Web Services Web Applications CRM App Server Portal Server Business Process Engine Virtual File System FTP High Availability CIFS Content Repository WebDAV Hot Standby Services Services Content Processes Full-text Indexes & Categories Metadata DBMS Storage

  9. First New ECM Architecture in 6 Years • Replaces shared file drives • Plug-in Rules automate manual processing & enhance compliance • Portals provide Google-like search, Yahoo-like browsing • Modular architecture is 5X+ faster • New, Interoperable Service-Oriented Architecture • Enterprise features match commercial vendors • High security, high availability, Directory integration 1. File System Emulation 2. Rules Engine 3. Out of the box portal integration

  10. Product Overview • File-based Access • CIFS, FTP, WebDAV • Classic Document Management • Check-in/out, Search, Renditions • Rules and Actions • Automatic properties, Workflow, Lifecycle • Flexible Data Model • Aspects, Types, Categories, Virtual Documents • Web Access and Templating • Portal in a Box

  11. Demo Overview • Alfresco UI Framework and Layout • Menus, Headers and Navigation • Rules Capture content and Metadata • Search, Categories, Fulltext and Metadata • Aspects and Versions, Relationships • Content Templates • Collaboration and Security • Space Templates, Rules and Workflow • File-based (CIFS) Access and Versioning • Simple Workflow

  12. Product Roadmap: 2006 Overview • Frequent releases • Preview • Release candidate • Production release • January • Version 1.2 RC • 1st Half 2006 • Versions 1.3, 1.4, 1.5 • 2nd Half 2006 • Versions 1.6, 2.0, 2.1

  13. Version 1.2 • LDAP integration • Forums • Saved searches; virtual spaces; templates with searches • Advanced search improvements • More web service APIs • JSR 170 level 2 • SugarCRM integration • Document-level permissions

  14. 1st Half 2006 • WCM preview • Admin UI: aspects, types, configuration • Workflow and Life-cycle for Records Mgmt • Data model enhancements: constraints, links • Web client: open framework & portlets • Rule and action enhancements: validation, transformation • Desktop actions • Form-based content editing (XForms) • Collaboration features: Calendar, Blogs • Commercial 3-party components: Scanning, Translations,...

  15. 2nd Half 2006 • WCM v1 • Site management • Link management • Image management • Federated Search • Wiki • XML Transformation • Hot backup • Bi-directional replication

  16. Pricing and Revenue • Customer subscription pricing • $7500/CPU/year (Enterprise Network) • Special trial @ $9.99/user/month (Pro Network) • 1/5 price of Documentum and 1/3 SharePoint • Subscription reduces 1st year outlay by 92% (+ no DBMS cost) • Hosted and OEM Royalties • 10-20% with $10K pre-paid/year per application • First Line Support Provider • $5,000 per support engineer certification • 70% Royalty on resold subscriptions • Training Partner • 20%-40% Royalty

  17. Major Milestones

  18. Customer Quotes • “We realized early on that the costs associated with the implementation of a traditional content management solution across the enterprise would be difficult to justify to our executive board” Bob Hecht, VP – Content Strategy, Informa, plc • “Open Source changes the whole cost profile of Enterprise Content Management” Patsy Drake, IT Director, Reed Managed Services plc • “We believe Alfresco’s ground breaking architecture coupled with open source technologies will enable Knight Ridder Digital to create a scalable, flexible Web Content Management system that gives us great control over how we access and present our content. That is serving real-time, re-purposeable, contributions to our web sites on an internet scale”. Dean Denhart, Chief Technology Office, Knight Ridder Digital

  19. Why Alfresco? • New generation of open source applications • Solves unsolved problems of ECM – Standards, Ease of Use, Developer Productivity • Proven demand for cost-effective, open ECM • Open source business model is capital efficient • Major risks mitigated – team, product, market demand, community, paying customers

  20. Why Alfresco? • New generation of open source applications • Ease of Use • Intelligent Shared File System • Rules Processing with plug-in architecture • Easy Portal • Developer Productivity • Web Services and JSR-170 interfaces • Pluggable services • Out-of-the-Box Portal Components • Open Source ECM • First ECM solution in open source • Low-cost internet distribution - no expensive sales force • Completely open, transparent development and source

  21. Backup Slides

  22. Customer Interaction • Finance (Compliance & Collaboration) • Morgan Stanley, Citi Group, UBS, Putnam, Manulife, Liberty Mutual, JPMorgan Chase, GMAC, Piper Jaffray, Westpac, Standard Insurance • Capital-intensive Manufacturing (Collaboration & Records Mgmt) • GE, Toshiba, Infineon, Lexmark, HP, Sigma Systems, Intel, IMEC, McCormick, Tembec, Boise Cascade, Nestle, Zanussi, Amtrak, Norfolk Southern, New Zealand Steel • Publishing and Media (Next generation publishing & web) • Knight Ridder, Informa, Dreamworks, Christian Science Monitor, Ogilvy, Lycos, Reed-Elsevier, Conde Nast • Retail (Contracts, Procedures & Records Mgmt) • Office Depot, Reed, Bestbuy, Supersave, Hilton, Hutchison 3G, HawaiianTel • Government & Universities (Contracts, Publishing & Records Mgmt) • SEC, GSA, RAF, French Air Force, European Parliament, Hawaii, Louisiana DSS, Port of Antwerp, UN FAO, Brazil Govt Svcs, City of Helsinki, Madrid Chamber of Commerce, Wales Development, Michigan State, Brown, MIT, University of Texas • Services (Collaboration) • Deloitte, Covisint, Novell, Cap Gemini, Unilog, Logica, ADP

  23. Price Model

  24. Comparing Prices with Alfresco Enterprise Server-based Pricing servers Alfresco Enterprise Use 3 yrs amortized JBoss MySQL Oracle MSFT DCTM 1 7,500 5,600 15,646 32,000 2,950 3,995 5 30,000 28,000 50,646 117,333 10,325 13,983 10 52,500 56,000 94,396 224,000 19,175 27,965 20 90,000 112,000 181,896 437,333 35,400 55,930 30 112,500 168,000 269,396 650,667 66,375 83,895 assume min 100 users per cpu for Oracle, MSFT and DCTM

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