1 / 32

INDIAN Market Profile

NAMASTE. INDIAN Market Profile . INDIA. INDIA… ON THE MOVE. (Source : National Council for Applied Economic Research, McKinsey, Economic Times, The Hindu, Live Mint, Census of India) . Population 1.28 billion, the world’ s 2 nd most populous country

kura
Download Presentation

INDIAN Market Profile

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NAMASTE INDIAN Market Profile

  2. INDIA

  3. INDIA… ON THE MOVE (Source : National Council for Applied Economic Research, McKinsey, Economic Times, The Hindu, Live Mint, Census of India) • Population 1.28 billion, the world’s 2nd most populous country • India is set to become the youngest country by 2020 with 64% of its population in the working age group • India ranked 5th in the number of billionaires (US$) (This is of declaredincome only; unaccounted money is separate) • India’s urban population will soar from nearly 340 million in 2008 to 590 million in 2030

  4. INDIA… ON THE MOVE India’s GDP in the global context 2011 GDP PPP (USD mn) India’s Economy ranks 3rd largest in the world Note: (million $) USA - 14,991,300 China - 11,290,911 India - 4,531,655 Source: World Bank

  5. Growth in Outbound Travel from India 2005 7.2 million + 15.6% 2006 8.3 million + 16.1% 2007 9.7 million + 17.3% 2008 10.8 million + 11.1% 2009 11.7 million + 1.8% 2010 12.99 million + 17.4% 2011 13.99 million + 7.7% 2012 14.92 million + 6.7% Source : Bureau of Immigration, India • 2013 17.16million +15% (provisional) About 50 million Indians are expected to travel overseas by 2020 Source UNWTO

  6. Indians Travel from… Port-wise Indian Nationals’ Departures 2012 Source: tourism.gov.in (2012)

  7. OUTBOUND MARKET PROFILE

  8. OUTBOUND MARKET PROFILE

  9. OUTBOUND MARKET PROFILE

  10. OUTBOUND MARKET PROFILE

  11. Advance Planning for Overseas Holidays Source: (Visa & PATA Survey) • About 3 million book in less than 2 weeks • Indians do not book in advance • Over 7 months 7% = 10,000 • 3 to 6 months 28% = 4, 200,000 • 1 to 2 months 32% = 4, 800,000 • Less than 1 month 14% = 2,100,000 • Less than 2 weeks 19% = 2, 850,000

  12. Market Realities • To avoid taxation people deal mostly in cash • The biggest industry in India - Agriculture is NOT taxed (only 3% of the population pays income tax) • This cash is also used for tourism and hence customers depend more on travel agents than on internet

  13. Market Realities • Tourist boards are gearing up to meet the growing number of Indians who are travelling abroad and splurging • Today India has over 40 NTOs • Starting direct flights is the first step • 43% of leisure travellers from India or VFR Source: Amadeus-Frost & Sullivan Report • Extended Weekends Abroad is the new mantra • The frequency of Indians travelling abroad now is 12 months vis-à-vis 18 months earlier • New Niches, Customised offerings is very important

  14. Positioning • Perfect MICE Destination • (how many know what all to find – entertainment, nightlife, • gala-evening ideas, shopping vouchers, incentives – welcome banners, police escorts, discounts vouchers, sim card … ) • LUXURY • Perception is every thing • (how many know us as a truly international destination) • (Starbuck/McDonalds/KFC/Pizza Hut… ) • Up-market young traveler • (age bracket 30-45 years – bars/pubs/lounges)

  15. THE INDIAN Traveler…

  16. Buying Habits of Indians • Will spend an average percentage on – • Entertainment and amusement • Food & Beverage • Apparel • Housing & Utilities • Health Care & Cosmetics

  17. Indians’ Activities Abroad • Shopping • Beaches / Coast line • Entertainment & Night life • Sports & adventures • Wellness & Spa • Monuments /Heritage Sites • Wild life

  18. Our Ability to win in the Market • Visa free destination for Indians with AJACSSUK Visas • Vibrant nightlife & Exotic beaches • A shopper’s paradise • Friendly people • Widely spoken English Language • Indian Restaurants

  19. Sales & Marketing STRATEGY

  20. SWOT Analysis

  21. Changing Market Conditions • VISA Free Entry • English speaking nation • World Class Hotels • Casinos • Beaches • Exciting Nightlife • Shopping

  22. Changing Market Conditions • Very Expensive Airfare • No Direct Flights • Not marketed as a standalone destination (add on with other countries) • Domestic travel is expensive

  23. Changing Market Conditions • High street and local shopping • MICE - Upcoming destination • A new attractive destination for Indian weddings • Exciting nightlife • New opulent hotels

  24. Changing Market Conditions • Pricing vis-à-vis other destinations • New attractions offered by Singapore, Thailand and Dubai every year • New emerging destinations in EastEurope also targeting the Indian market • Destinations like Australia and South Africa spending millions of dollars in India • Exceptionally low fares to other destinations like Dubai/Thailand

  25. Destination Selection

  26. important criteria for choosing a holiday destination • Safety and security at the destination - IMPERATIVE • People like bragging about their holiday; hence the overall image of the destination is important. • Also, perception of the destination being Luxury • Ease of obtaining visa and the time required • Good Infrastructure in terms of hotels, transport, food – take longer routes but show them the GOOD parts of the city • Family destination • Shopping options • Things - to See & Do - a range of experiences/activities/culture

  27. PACKAGES

  28. Comparative Packages

  29. Philippines Packages

  30. Market Findings Indicative pricing of destination package

  31. Activities in India • Philippines Specialist Program - PSP • (All agents have to complete it – its mandatory • Deal with them only if they are Specialists) • Internet – landing page • (Reaching out to consumers • Credibility of Agents, Itinerary, Correct position) • Social Media • (Great to create branding / awareness • Need HELP – great stock of Photos) • Radio Advertising • (Rush hours – morning and evening)

  32. Dhanyavad

More Related