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e- Spresso

e- Spresso. By: Jenna Helfferich Clay Etchison Vanessa Gould. Mission Statement. E-Business Concept. To provide consumers and businesses with our premium roasted coffee with the click of a mouse Memberships will be offered for a small annual fee with big benefits to our members.

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e- Spresso

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  1. e-Spresso By: Jenna Helfferich Clay Etchison Vanessa Gould

  2. Mission Statement

  3. E-Business Concept • To provide consumers and businesses with our premium roasted coffee with the click of a mouse • Memberships will be offered for a small annual fee with big benefits to our members

  4. Business Models • B2C: Business to Consumer • Offering consumers a membership for a small annual fee allowing them to take advantage of free shipping and great deals throughout the year • B2B: Business to Business • Once a member, businesses can order on a weekly basis or establish a delivery system convenient for them • C2C: Consumer to Consumer • Consumers can have live chat discussions on our website to freely discuss the e-Spresso brand. Any member who recruits another member will receive a free gift package

  5. Supply Chain Management • Plan • Figure out what must be done • Source • Reliable coffee suppliers • Make • Create ease for consumers to get their coffee fix • Deliver • Coffee through various means of transportation to get to the customer on time • Return • Customer Satisfaction

  6. Target Market • People who enjoy the taste of fine coffee • People who enjoy drinking coffee at home • People on the go and don’t have time to stop at the store to pick up coffee

  7. Competitive Advantages • First-mover advantage • We are the only coffee company online • Effective CRM • SWOT Analysis

  8. Business Merit • Ethical Impact • Privacy for customers • Customer Securtity

  9. Qualifications • Coffee Experience • Business Knowledge • Marketing Skills • Internet Training through e-courses • Effective Internet Communications

  10. Production of Services

  11. Operations and Process • Main Operations • Time, labor, and raw materials • Main Processes • Advertising • Deployment • Focus on quality

  12. Financing • Financing • Bank loans and personal finances • Direct Sales • Membership fees and coffee sales • Advertisements • Featured spots

  13. Challenges • Abundant Amount of Competition • There are many other places to get coffee from • Publicity • Spreading the word and gaining popularity • Copy Cat Websites • Other coffee companies following our lead

  14. Resources • Data Warehousing • Time • Web Page Design • Finances

  15. Summary • Benefits • Service • Contributions

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