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Comenius Project. YOUTH ADVERTISES FOR EUROPE Jugend wirbt für Europa I GIOVANI FANNO PUBBLICITA‘ ALL‘EUROPA 2008 – 2010. SUMMARY.
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Jugend wirbt für Europa
I GIOVANI FANNO PUBBLICITA‘ ALL‘EUROPA
2008 – 2010
The best 15 criteria were selected and a questionnaire for assessing individual
advertisements was designed (fully agree – mostly agree - partly agree- don't agree)
The questionnaire was tested
project task for the meeting in Greece:Pupils assess one international advertisement (Coca Cola) and one advertisement typical of their own country.
furthermore they analyse results and present them as a diagram.
the Bundestag and Berlin.
The local newspaper “ Mitteldeutsche Zeitung”.
The historical centre of Halle.
The “Media Centre” of Halle University.
33 GYMNASIO of ATHENS
The different advertisements chosen by each school were again examined and discussed by all the participants.
the criteria were to be used in Slovenia.
find two Internet links, where EU advertisementsattract European youth.
The Acropolis, the Ancient Agora, Licavetto hill, the Parliament, the districts of Plaka , Monastiraki and Gazi, the National Archaeological Museum.
Two trips to Sounion and Delphi were made.
Gimnazija Plecnika Ljubijana
Mixed groups were formed and three internet spots were chosen among all the spots shown.
The groups then decided which advantage/benefit could bepromoted.“Youth and education in Europe”was chosen.
SECONDARY SCHOOL n°3
“J. H . MALECKICH”
In groups, the students discovered the advantages of the education system in Europe and wrote them on a poster.
1) Enjoy yourself and have a plan
2) Know the target audience
3) Know what you need and what you can offer
4) Decide which means you want to use in order to pass on a message.
Four spots were produced: one for the television, one for the radio, one for internet and a cartoon.
1) The target audience
2) The equipment
3) The music
Elk and the old Water Tower
Varsavia and its Castle and the studios of the national TV
The studios of the local radio:RADIO 5 During the visit one of the German teachers was interviewed
The Town Hallwhere we met the Mayor
Kauno Stasio LozoraičioVidurinė Mokykla
A lecture entitled “How to make a good advertisement” was given by a professor of Kaunas University
Four multicultural groups were formed with different tasks:
production of: TV spot, radio spot, a cartoon spot and musical spot.
At the end, the musical team and all those present sang “We are the world” in the music lab.
The town of Kaunas
The SPA center of Druskininkai
The town of Vilnius
In the first two meetings we analyzed the commercial advertisements in order to understand the criteria to be followed when producing a good commercial.
In the fourth and fifth meetings we experimented the creation of different kinds of spots as a training aimed to help the achievement of our individual spot.
In the third meeting we decided what to advertise, that is: “Youth and education in Europe”
ISTITUTO SUPERIORE DI ISTRUZIONE DI BARGA
1)the advert catches the eye,
2) the slogan is catchy and sounds good, 3)the advert is easily memorised,
4) the advert is creative and innovative,
5) the mesage is clear and
6) the music is good.
The points in criterion 3 and 5 are doubled.
The teacher’s panel chooses the best idea, the best slogan and the best music, and the both panels together choose the three best adverts.
The winners got rewards and every participating school got a diploma.