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Information & Media Literacy in the 21 st Century. Catawba County Schools 2010. Media/Information Literacy in the 21 st Century. What is Media/Information Literacy?. Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms.

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what is media information literacy
What is Media/Information Literacy?

Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms.

Media Literacy Leadership Institute, 1992

business executives say that graduates lack these skills
Business Executives Say that Graduates Lack These Skills

Oral and written communications

Critical thinking and problem solving

Professionalism and work ethic

Teamwork and collaboration

Working in diverse teams

Applying technology

Leadership and project management

exploring media information literacy
Exploring Media & Information Literacy

Temple University’s Media Education LabThe purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression that they need to be critical thinkers, effective communicators and active citizens in today’s world.

exploring information literacy
Exploring Information Literacy

Cartoon from The Charlotte Observer

five key questions
Five Key Questions

Who created this message and what is the purpose?

What creative techniques are used to attract and hold attention?

How might different people understand this message differently?

What values, lifestyles and points of view are represented in this message?

What is omitted from the message?

five key questions 1
Five Key Questions (#1)

Who created this message and what is the purpose?

Image from: http://neplusultraa.files.wordpress.com/2009/06/media_monkeys.jpg

five key questions 2
Five Key Questions (#2)

What creative techniques are used to attract and hold attention?

Image from: http://www.artistmike.com/Temp/SubliminalAd.html

five key questions 3
Five Key Questions (#3)

How might different people understand this message differently?

Image from: http://media.photobucket.com/image/diversity/kimray0805/Diversity.jpg?o=50

five key questions 4
Five Key Questions (#4)

What values, lifestyles and points of view are represented in this message?

Image from: http://blogs.amctv.com/photo-galleries/mad-men-season-3-episode-photos/don-betty-ep3.php

five key questions 5
Five Key Questions (#5)

What is omitted from the message?

Image from www.despair.com

media information resources
Media/Information Resources

Image from: http://chrisabraham.com/2009/01/19/martin-luther-king-jr/

media information resources2
Media/Information Resources

Image from: http://www.barbarajohnstonphotojournalist.com/content/photos/Sports_19.jpg

ccs web link
CCS Web Link

“Creating Media Savvy Students” was a presentation at the 2009 CCS Technology Conference. You can click on the link below and access numerous media literacy websites featured in the workshop.http://www.catawbaschools.net/departments/its/techconf2009/Wiki%20Pages/Creating%20Media%20Savvy%20Students.aspx