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CHOPARD MOBILE WEB CONCEPT # 1 : PREFERENCE TRIGGERED SPECIAL OFFERS

CHOPARD MOBILE WEB CONCEPT # 1 : PREFERENCE TRIGGERED SPECIAL OFFERS. CONCEPT: To present special, targeted offers to site visitors , determined by their preferen ces. TARGETING & DISPLAY RULES:

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CHOPARD MOBILE WEB CONCEPT # 1 : PREFERENCE TRIGGERED SPECIAL OFFERS

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  1. CHOPARDMOBILE WEB CONCEPT #1: PREFERENCE TRIGGERED SPECIAL OFFERS • CONCEPT: • To present special, targeted offers to site visitors, determined by their preferences. • TARGETING & DISPLAY RULES: • Tagging: Display notification to users who have indicated a preference for men’sClassic Racing watches. Offers to be targeted based on user-furnished and/or CRM-derived preferences. • Page Views: Display after user has arrived at theeBoutique page. • Frequency: The alert will only be displayed once every two weeks, or until opened. • IMPACT:Visuals will entice users to click on the offer, which will bring them straight to a “Refine by Detail” page. This allows the user to narrow down their search even further, only displaying watches within their personalized parameters.

  2. CHOPARDNATIVE APP CONCEPT #2:NEW COLLECTION UPDATES CONCEPT: To alert customers of the arrival of new collections. TARGETING & DISPLAY RULES: Time to Live: Alert will only be sent once, but users will be able to redeem it later via their inbox. IMPACT: Users are notified about a new collection, and by allowing customers to set up a boutique appointment, Chopard continues to excel in providing a luxury brand experience for all its customers. Chopard Our Valentine’s Day Collection is here! Book your boutique appointment today

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