MARKETING

1. MARKETING LASINO INCORPORATION

3. Group Members Muhammad Usman 083248 Ali Adnan Khalid 073178 ShakeelAnjum 083277 KhuramShahzad 083268

4. Presentation Outline • Our Objectives • Mission Statement • Label and Packing • Target Audience • Marketing environment • Features • Marketing strategy • Marketing p’s • Media Planning & Buying • Marketing Plan

5. Our Objectives • To earn a reputation for being an innovative, trend setting brand. • To be positioned as a lifestyle oriented, vibrant and contemporary product. • Build strong relationships. • Insisting on customer satisfaction in all areas.

6. Mission Statement • At all times we are dedicated to work in a quality environment (We only sell the best electronics. We believe if you give good service you will get good customers)

7. Label And Packaging • Company Name: LASINO • Brand Name: Solar air conditioner • Tag line: NO bill just chill • Brands: Cabinet Floor Split Air Conditioner Cassette Split Solar Air Conditioner Wall Split Solar Air Conditioner Wall Split Solar Air Conditioner SILVA Solar Air Conditioner

8. Working

9. Cooling Cycle Diagram

10. Heating Cycle Diagram

11. Target Audience • Our product is equally beneficial for everybody. • We’ll have to focus on the all group of ages.

12. Marketing environment • Micro environment • Macro environment

13. Micro environment

14. Micro environment • The company • Suppliers • Marketing intermediaries • Customers • Competitors • Publics

15. customers

16. competitors • Direct competitors • Solar panels plus • Treehugger • Engadget • Master well enterprize

17. Indirect competitors • Dakin • Mitsubishi • Samsung • Pel • Sabro

18. Macro environment

19. Macro environment • Demographic • Economic • Natural • Technological • Political • Cultural

20. FEATURES • Absorption cycle energized by hot water at 158º F to 203º F from process, cogeneration, solar or other waste heat sources. • Safe, odorless, non-toxic working fluids of lithium bromide and water operate under a vacuum at all times. • Supplied as a chiller only or a chiller heater for applications that require separation of heating water and heat medium circuits due to glycol, operating pressure, flow or piping limitations.

21. All chillers and chiller-heaters supplied with a standard weatherproof cabinet suitable for outdoor installation. • Crystallization prevented in the generator by utilizing a solution pump and gravity drain-back system. Single hermetic pump controls solution flow. • Faster cold start-up time than similar chillers with flooded generators. • Chilled water and hot water outlet temperatures controlled by a built-in microprocessor with outputs to control a 3-way valve and/or heat medium pump (supplied by others).

22. Built-in shutdown controls for high heat medium temperature and abnormal cooling water conditions. • Cooling capacities increased at 85º F cooling water and when energized by 203º F heat medium. • Cooling or heating operation on chiller-heaters can be selected from a remote or built-in switch. • Only 30 minute delay required for operation changeover.

23. Marketing Strategy • SWOT Analysis • Market Plan

24. SWOT ANALYSIS • Strength • Weakness • Opportunities • Threats

25. STRENGTHS • Work without electricity • No electrical charges • Friendly for the environment • Long life and durable • 2 in one cooling and heating • New technology

26. WEAKENESS • Very expensive • Heavy weight plant • Space required for fitting solar panel

27. OPPORTUNITIES • Energy crises in Pakistan • Easy to use • Latest technology • Weather condition

28. THREATS • Political instability • New entrant • Substitute

29. Market Plan Select marketing objectives Identify threats and opportunities Select target market Develop marketing strategies Design action plan Execute Plan

30. Marketing mix : product • Wall Split Solar Air Conditioner • Cassette Split Solar Air Conditioner • Cabinet Floor Split Air Conditioner • Wall Split Solar Air Conditioner • SILVA Solar Air Conditioner

31. Wall split solar a/c Wall Split Solar Air Conditioner Item: 4W120WS Function: Cooling / Heating Capacity: 3200W / 3500W 11500BTU / 12500 BTU Air Circulation: 520 m/H Noise: Indoor < 40dB Outdoor < 50dB Suitable Area: 15 - 30 m²

32. Cassette split solar a/c Cassette Split Solar Air Conditioner Item: 4W180CS Function: Cooling / Heating Capacity: 18000BTU / 19000+1700BTU Air circulation: 800 M3 / H Input power: 1130-1360W / 1130-1860+500W Rated current: 5.13-6.18A/ 5.13-6.18/8.45A

33. Cabinet floor split a/c Cabinet Floor Split Solar Air Conditioner Item: 4W180FS Function: Cooling / Heating Capacity: 5200W / 5500+500W 18000BTU / 19000+1700 BTU Air Circulation: 800 m3/H Noise: Indoor < 48dB Outdoor < 56dB

34. Wall split solar a/c Wall Split Solar Air Conditioner Item: 4W240WS Function: Cooling / Heating Capacity: 7200 W / 7900+500 W 24000 BTU /26000+700 BTU Air circulation: 1100 M3 / H Input power: 1600--1850W / 1600-1850+500W rated current: 7.27--8.4A / 7.27--8.4/10.68A

35. Silva solar a/c Silva Solar Air Conditioner Item: 4W300FS Function: Cooling / Heating Capacity: 9200 W / 9500+500 W Air circulation: 1500 M3 / H Input power: 1900-2250W / 1900-2250+500W rated current: 9.27--10.4A / 9.27--10.4/12.68A

36. price

37. place • We are offering our products in four outlets in each of our segment including our main outlet situated in Defence. • First outlet is situated in Mezung. • Second outlet is situated in faisal town. • Third outlet is situated in Gulberg. • Our fourth outlet is situated in Defence which is our main retail outlet in Lahore.

38. promotion • Advertising • Sales promotion • Public relations • Personal selling • Direct marketing

39. Advertising Plan • Objectives • Message • Opportunities • Threats

40. Advertising budget • Print media

41. ELECTRONIC MEDIA COST FOR CHANNELS: (When we will launch Solar Air Conditioner in over all Pakistan) Rs. GEO/ GEO ENTERTAINMENT 55200 PTV 45000 HUM CHANNEL 30000 ARY 25000

42. No bill just chill